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Adquadrant · 1 day ago

Senior Client Partner, Social Commerce

United States

Full-time

Remote

Senior Level

$115K/yr - $140K/yr

7+ years exp

Adquadrant is a company that helps consumer brands grow profitably by integrating media, creative, and measurement with AI. The Senior Client Partner, Social Commerce role involves acting as a fractional CMO for clients, aligning social commerce strategies with business outcomes, and leading cross-functional teams to drive profitable growth.

AdvertisingMarketing

Growth Opportunities

Hiring Manager

Courtney McCall, PHR

Responsibilities

Act as the strategic growth partner for clients, understanding their P&L, unit economics, merchandising, pricing, contribution margin, and inventory constraints

Develop full-funnel social commerce strategies across TikTok Shop, affiliates, shoppable video, live shopping, and paid social

Build forecasts, proformas, GMV scenarios, and contribution margin models to guide investment decisions and manage risk

Align social commerce planning with broader brand marketing, media, and merchandising calendars

Exceed GMV, margin, and customer growth goals by designing integrated commerce strategies across shop management, creators and affiliates, catalog and merchandising, paid amplification, and live

Own strategic partner communications such as weekly calls, QBRs, and planning sessions while influencing client buy-in and strategic direction

Translate TikTok Shop category dynamics, shopper behaviors, and platform levers into actionable strategies that support brand growth from cold start to maturity

Partner with affiliate and creator teams to recruit, activate, and scale creators and affiliates aligned to margin, product economics, and performance goals

Design incentive structures, seeding programs, and offer strategies that drive velocity and lifecycle performance on Shop

Serve as the connective tissue between media, creators, shop operations, analytics, and external stakeholders

Support our Business Development team with auditing prospective new clients

Ensure execution ladders up to commercial and business goals, not only channel-specific performance metrics

Coordinate merchandising, promotional, and product launch moments across internal and external teams

Understand how TikTok Shop fits within a broader omnichannel marketing ecosystem and how it interacts with DTC, retail, affiliate, and paid media

Demonstrate working knowledge of Google, Meta, and TikTok ad platforms, including how paid media influences demand, velocity, and incremental GMV

Connect creator and affiliate ecosystems to paid amplification, merchandising strategy, and product economics

Recognize differences in attribution, measurement, and incrementality across marketplace commerce and DTC

Translate learnings across channels to improve both Shop GMV and broader customer acquisition performance

Use advanced measurement tools and platform analytics to diagnose performance drivers

Produce insights that are rooted in economic impact rather than surface-level metrics

Identify revenue opportunities and surface ways to improve contribution margin and unit economics

Stay ahead of TikTok Shop evolution, platform incentives, creator economy trends, AI innovation, and broader commerce shifts

Mentor junior operators and level up internal social commerce capabilities

Qualification

TikTok Shop expertiseFinancial literacyDigital marketing experienceCreatorAffiliate managementScenario modelingStrategic communicationChallenger mindsetAnalytical skillsCommercial orientationTeam leadership