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OneAmerica Financial · 4 months ago

Digital Marketing Campaign Consultant

Indianapolis, Indiana, United States

Full-time

Hybrid

Entry, Mid Level

2+ years exp

OneAmerica Financial is committed to delivering on promises to their customers, focusing on achieving unique personal and financial goals. The Digital Marketing Campaign Consultant will execute and optimize digital marketing strategies to enhance web visibility and drive SEO performance, while collaborating with partners to create effective marketing campaigns and analyzing performance metrics for continuous improvement.

BankingCrowdfundingEducationFinancial Services

Responsibilities

Partner with Marketing and enterprise peers to bring to life marketing strategies through customer data analysis, audience segmentation, personalization, and web engagement plans

Collaborate with Partners across the enterprise to create digital first marketing campaigns that align with Marketing, Brand, Line of Business, sales, relationship, and the digital strategies

Monitor and analyze campaign performance metrics to optimize engagement and ROI

Design, implement and optimize marketing campaigns using Salesforce Marketing Cloud

Analyze and translate data into clear insights and actionable recommendations

Driving innovation by maintaining knowledge of latest marketing trends and technology advances, exploring innovative ways to connect with customers