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Capcom · 6 days ago

Marketing Strategy Intern (Summer - 12 weeks)

Hybrid Remote, San Francisco, California

Internship

Hybrid

Intern

$25/hr - $25/hr

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles and PCs. The Marketing Strategy Intern will assist the Associate Manager in managing marketing operations and campaigns across Capcom's portfolio, gaining valuable experience in the video game industry.

ElectronicsManufacturingSoftwareVideo Games

Responsibilities

Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns

Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch

Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative

Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises

Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods

Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games

Submit asset requests through project management tools such as Wrike

Other tasks/projects as assigned

Qualification

Microsoft Office ToolsProject ManagementMarket ResearchAnalytical SkillsCreative IdeationCommunication SkillsProblem-Solving SkillsAttention to Detail

Required

The ideal candidate is pursuing a BS degree in Business Administration, Marketing, Math, Communications, Psychology, Gaming, Video/TV Production or another related field

Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)

Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC)

Has a keen interest in the interactive entertainment industry

Knowledgeable about industry brands; notably Capcom

Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners

Strong organization & problem-solving skills

Attention to detail

Exceptional project management, analytical and prioritization skills

Excellent communication & presentation skills