Lowell Five Bank · 1 week ago
Digital Marketing Specialist
Tewksbury, Massachusetts, United States
Full-time
Onsite
Mid Level
$70K/yr - $85K/yr
3+ years expLowell Five Bank is a financial institution with a strong community presence in the Merrimack Valley and Southern New Hampshire. They are seeking a Digital Marketing Specialist to develop and implement social media strategies, coordinate digital marketing campaigns, and create engaging content to enhance the Bank's online presence.
CommunitiesFinancial ServicesFinTechInsurance
Responsibilities
Set key metrics and goals for social media activities and develop a strategy by social media channel
Create and maintain an annual calendar, develop and implement organic social media content for online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.), monitor engagement and manage comments and interactions
Create assets independently, capture photo and video content including shooting, editing, and publishing short-form video assets for social media
Manage the posting of content daily, weekly and in advance to ensure the Bank has relevant, brand-appropriate content
Measure effectiveness of efforts and make recommendations that will elevate the perception of the Bank and grow awareness with existing and new audiences
Create and share social media reports with insightful analytics, make recommendations for future content improvement
Facilitate the review and approval process of social media content with stakeholders, including Marketing and Compliance teams
Coordinate with the Bank’s media agency on paid digital campaigns and performance marketing initiatives
Collaborate with outside agencies, videographers, and designers to produce campaign assets needed for paid digital campaigns
Repurpose existing content into shareable digital assets
Implement campaign messaging on various digital platforms, including but not limited to, Bank’s website, online banking, in-branch plasma screens, and e-mail
Utilize website content management system (CMS) to create landing pages for digital marketing campaigns
Coordinate production of any digital marketing assets to support the Bank’s growth
Qualification
Required
BA/BS in marketing, communications, business, or related field preferred
3+ years of related marketing experience
Knowledge of banking/financial services industry and related marketing regulations a plus
Proficient in all social media platforms with a working knowledge of Meta; experience with social media management platforms, such as Hootsuite a plus
Comfortable shooting, editing, and publishing short-form video assets for social media
Experience with design tools, such as Canva and working knowledge of other software, such as Adobe Premiere, Final Cut, After Effects, CapCut, Photoshop strongly preferred
Excellent written and verbal communication skills, including use of brand tone
Strong organizational, project management and analytical skills with the ability to provide solutions for problems
Ability to multi-task, prioritize, adapt to change, and meet deadlines under variable conditions
High degree of initiative, dependability, and ability to work independently
Ability to work on-site at Corporate Headquarters; local travel may be required for content creation
Benefits
Career development and educational programs
Benefit package that supports each employee’s best life
Company
Lowell Five Bank
Lowell Five Bank is a community bank based out of Merrimack Valley and Southern New Hampshire.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mackenzie Raphael
Senior Vice President/CIO
Donald Bedard
Executive Vice President - Chief Lending Officer
Recent News
The Nashua Telegraph
2023-12-25
Company data provided by crunchbase