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Figure · 3 days ago

Head of Crypto Partner and Field Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$148K/yr - $170K/yr

5+ years exp

Figure is transforming capital markets through blockchain, providing real products used by consumers and institutions. The Head of Crypto Partner and Field Marketing will lead partnership marketing and event strategy to position Figure as a category leader in the Web3 ecosystem, collaborating with various stakeholders to drive product adoption and manage high-impact events.

BlockchainFinanceFinancial ServicesFinTech

No H1B

Responsibilities

Develop and execute co-marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume

Design partnership programs that create shared value and support user acquisition across retail and institutional segments

Manage joint go-to-market campaigns and create partnership collateral, case studies, and reporting

Identify and qualify 5+ partnership MQLs per quarter across the crypto landscape

Build measurement frameworks to track partnership impact on volume, acquisition, and brand awareness

Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsorships

Secure 4–5 quarterly speaking placements for Figure executives across top-tier conferences and podcasts

Define narrative, positioning, and programming for the RWA Consortium, a Figure led initiative to expand adoption of RWAs

Track event ROI including pipeline generation, developer adoption, community growth, and brand impact

Collaborate cross-functionally with BD, product, marketing, and executive stakeholders to align strategies

Qualification

Partnership marketingEvent managementCrypto/DeFi experienceB2B partnershipsData-driven measurementStakeholder coordinationCommunity engagementProject managementCommunication skillsCross-functional collaboration