Expedia Group · 1 month ago
Senior Social Media Marketing Specialist
USA - California - West Hollywood
Full-time
Onsite
Mid, Senior Level
$82K/yr - $116K/yr
4+ years expExpedia Group is a leader in global travel solutions, dedicated to creating memorable experiences through innovative technology. The Senior Social Media Marketing Specialist will develop and execute social media strategies that resonate with modern travelers, driving engagement and brand relevance across various platforms.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Leading organic social strategy across TikTok, Instagram, Facebook, X, Threads, and Pinterest, owning the content calendar, editorial direction, and platform-specific tactics that build engagement, brand love, and cultural relevance
Driving social-first global brand campaigns from brief to post-mortem in close collaboration with brand, creative, influencer, and PR teams—translating business objectives into culturally resonant creative that performs and connects across channels
Managing agency partners and creative collaborators, providing sharp feedback rooted in brand tone, platform best practices, and content performance
Identifying and activating cultural moments, monitoring online conversations, and leading proactive social listening to keep Vrbo plugged into culture and emerging consumer behavior
Analyzing performance and delivering strategic insights, building reporting frameworks that go beyond vanity metrics to uncover what's working, why, and what we should do next
Managing influencer and creator partnerships end-to-end, developing briefs, negotiating deliverables, and co-creating authentic, share-worthy content
Qualification
Required
4–6 years of experience managing social media for a brand, agency, or consumer-facing platform (travel, hospitality, or lifestyle experience strongly preferred)
Platform-fluent across Instagram, TikTok, Facebook, X, Pinterest, and Threads, with a nuanced understanding of how audiences behave, what content performs, and why
A compelling storyteller and writer who can shape and protect brand voice across channels—bonus if you've developed or evolved a brand's social tone of voice
Experienced with social management platforms like Sprinklr, Dash Hudson, or similar tools to manage publishing, listening, analytics, and workflows
Collaborative and strategic, able to lead cross-functional projects, manage agency relationships, and influence stakeholders while keeping multiple initiatives moving forward
Deeply curious about travel culture, the creator economy, and how the internet shapes where we go, how we stay, and who we travel with
Comfortable rolling up your sleeves to concept, shoot, and edit social content—scrappy, resourceful, and excited to bring ideas to life with whatever tools are available
Preferred
Proven experience managing creator or influencer programs, including contract negotiation, content rights, and relationship management
Multimedia content creation skills—video editing (Premiere, CapCut), graphic design (Canva, Figma), or even basic motion graphics
Paid social or earned media campaign experience, with an understanding of how organic and paid work together
A vacation rental recommendation we've never heard of—and a great story about why it mattered
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase