General Services Corporation (GSC) · 17 hours ago
Marketing Coordinator II
Richmond,VA,US
Full-time
Onsite
Entry, Mid Level
2+ years expGeneral Services Corporation is a company that has provided First Class Service since 1971, and they are seeking a Marketing Coordinator II. This role focuses on executing strategic marketing initiatives, managing multi-channel campaigns, and enhancing brand visibility through creative content development and project management.
Real Estate
Responsibilities
Conduct any and all communications with our customers, prospects, applicants, residents, or coworkers in a manner consistent with the Company’s Customer Service Program and philosophy
Ensure adherence to all company policies and procedures
Develop a deep understanding of company portfolio, brand standards, and marketing objectives
Manage multiple projects, ensuring timely execution and alignment with strategic goals
Provide creative input and administrative support across marketing initiatives
Collaborate with internal teams and external vendors to maintain brand consistency
Monitor performance metrics and contribute to continuous improvement efforts
Coordinate signage requests, estimates, and approvals
Maintain signage tracking systems and ensure timely updates
Manage marketing contracts and advertising expense documentation
Update digital banners and promotional content across multiple platforms
Oversee social media sponsored ad proposals and budgets, ensuring clear ROI metrics
Demonstrate ability to analyze and maintain knowledge of competitor property amenities and advertising exposure to inform strategic property improvement and advertising decisions
Create and manage content calendars for social platforms
Develop engaging photo, video, and written content aligned with brand voice
Analyze social media performance metrics and optimize strategies for growth
Create and assist in the execution of GSC’s Social Media Program, including content guidelines and posting strategies
Collaborate with onsite teams to identify influencer partnerships and community contributor content opportunities
Review Yext content for AI searchability recommendations and create content that meets or exceeds engagement benchmarks
Review Yext Social content submissions and review for approval and posting, providing feedback and edits as needed
Ensure digital content is visually cohesive, representative of each property, and aligned with company brand standards
Update project plans, monitor progress, and ensure accountability
Coordinate PTO coverage and maintain process documentation
Maintain and manage the Resident Event Calendar
Oversee resident event planning and budgeting for assigned communities
Collaborate with property teams to ensure events align with GSC standards, offer creative concepts, and deliver measurable ROI
Conduct onsite aesthetic reviews using GSC’s online WOW Checklist audit
Respond to Ratings and Reviews and inform leadership of negative review consistency
Support rebranding efforts for new properties and maintain task checklists
Collaborate with IT and marketing teams to implement updates
Create and maintain organization of property folders and communicate needs as necessary
Prepare agendas, presentations, and document action plans for Marketing Cabinet and Committee meetings
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred. Equivalent work experience may be considered in lieu of a degree
Minimum of 2–4 years of experience in marketing, communications, or related fields
Experience in multi-channel campaign management, content development, and project coordination is strongly preferred
Strong understanding of digital marketing strategies, social media management, and content creation
Working knowledge of brand development and visual identity across platforms
Familiarity with analytics tools and interpreting performance metrics to guide marketing decisions
Understanding of advertising platforms, contract management, and vendor coordination
Awareness of trends in resident engagement, social platforms, and reputation management best practices
Ongoing skills necessary to perform job description items
Positive Interpersonal skills
Problem Solving: Analyzing, Recognizing boundaries, Being courteous, Recognizing options/flexibility, Following up to closure, Exercising good judgment, Working calmly under pressure
Proficiency in social media platforms and digital marketing tools
Strong project management and organizational skills
Excellent written and verbal communication abilities
Creative design sensibility and attention to detail
Proficiency in Microsoft 365 and basic Adobe Creative Suite skills
Ability to analyze data and apply insights to marketing strategies
At least 1+ year(s) experience in sales and customer service
Preferred
Familiarity with the multifamily housing industry or property management is PREFERRED
Benefits
Health, Dental, and Vision Coverage.
401(k) Retirement Savings Plans.
25% Employee Rental Discount at any GSC property.
Paid Holidays, Paid Sick and Paid Vacation.
Health Savings Account with Match.
Maternity Leave.
Employee and Dependent Care Assistance Programs.
Short- and Long-Term Disability Insurance.
Life, Critical Illness, Accident, and Cancer Insurance Plans.
Pet Insurance.
Identity Theft Protection.
Legal Resources.
Company
General Services Corporation (GSC)
Since 1971, GSC has been a first-class provider of apartment homes and management services, delivering exceptional experiences across our multifamily housing communities.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Hurley
Chief Financial Officer
Company data provided by crunchbase