Red Bull · 4 hours ago
Category Development Manager
Santa Monica, CA, USA
Full-time
Onsite
Mid Level
$92K/yr - $138K/yr
3+ years expRed Bull North America is seeking a Category Development Manager to assist in creating consumer-focused strategies and category-driven solutions. The role involves developing business relationships, conducting analyses, and collaborating with various teams to drive category growth and optimize merchandising strategies.
Food and BeverageWholesale
Responsibilities
Develop and nurture business relationships with external retailer contacts to position RBNA as the essential partner for all category management needs
Acquire a thorough understanding of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories across both online and offline channels
Supervise the development and implementation of optimized online and offline assortments/merchandising strategies, new product launches, seasonal programs, and pricing/promotional planning and evaluations
Utilize data from various sources to create impactful analytics and sales narratives, identifying risks, opportunities, and performance gaps (e.g., distribution, assortment mix, growth potential, sizing, shelving, and placement)
Apply critical thinking and problem-solving skills to proactively identify issues and opportunities, enhancing analytics beyond simple reporting and translating insights into actionable retail strategies
Collaborate effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand teams, eCommerce, and other Category Leadership resources to establish and maintain performance management, streamline reporting processes, and conduct macro assessments and opportunity gap analyses
Direct the execution of Red Bull’s category management resources to develop solutions that enable the formulation of strategic plans for assigned customer teams
Drive the implementation of category development programs by leading conversations with retailers to highlight category growth opportunities
Integrate the customer business planning process with overarching strategic business objectives
Transform insights into actionable strategies by executing, analyzing, and evaluating category plans, while identifying key opportunities for Red Bull and its retail partners to leverage
Deliver engaging presentations of Red Bull’s category expertise and credentials to key retailers
Develop a robust and comprehensive understanding of the Energy category and the broader beverage industry
Deliver state-of-the-art Category Management solutions by leveraging expertise in analyzing IRI and Nielsen syndicated scanning data, Household Panel data, market demographic information, customer point-of-sale data, loyalty metrics, and the systems utilized to compile and optimize Category reviews
Design, implement, and present regular Category reviews, strategic plans, and actionable insights in collaboration with Retailer partners
Conduct detailed business analyses to assess sales performance, pricing strategies, and identify opportunity gaps for driving incremental volume growth
Oversee the creation of Planograms and facilitate store-level roundtable discussions with Retailers to establish best-in-class practices for Category management
Conduct analysis on the introduction of new items and assess their performance
Perform analysis on the mix of new products and packaging
Develop analyses to evaluate merchandising effectiveness, including the impact of displays and promotions
Maintain and enhance regular internal and retailer-specific scorecards and trackers
Provide ad hoc category management reports, trend analyses, customized reports, and support for special projects as required by internal or external leaders
Stay informed about advancements and best practices in category management, actively pursue knowledge to enhance departmental capabilities and professional adaptability
Qualification
Required
A minimum of 3–5 years' experience in consumer goods, retail, or syndicated data, with a focus on category management, sales, business analytics, and/or shopper insights
Extensive experience in analyzing and applying syndicated data, customer card/POS data, and panel data to drive internal and external success through sales and market share growth (proficiency in data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/Demographics, SPSOneScreen, Symphony Retail AI/EYC)
Ability to simplify complex data into concise, compelling narratives
Proven ability to cultivate indispensable, collaborative relationships with retail customers and internal business partners across functional teams
Highly proficient in Microsoft Office Suite, including Excel, Word, and PowerPoint
Excellent communication skills, both verbal and written, as well as expertise in delivering impactful presentations
Strong planning and organizational skills, with the ability to manage multiple projects simultaneously
Familiarity with retail merchandising and in-store execution strategies
Preferred
A Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field is preferred
CPCM (Certified Professional Category Manager) certification and/or a Master's degree is preferred
Experience in sales, analytical sales support, and initiating face-to-face collaborations and initiatives is preferred
Additional experience in managing relationships with third-party agencies, including brokers and providers of data and insights, is preferred
Experience in beverages DSD (Direct Store Delivery) is strongly preferred
Additional analytical experience and skills in tools such as Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, and Alteryx is preferred
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
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