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Block · 4 days ago

Product Lead, Customer Journeys — Core Surfaces

United States

Full-time

Remote

Senior Level, Lead/Staff

$168K/yr - $297K/yr

8+ years exp

Block is a company focused on redefining the world’s relationship with money through innovative financial products. They are seeking a Product Lead for Customer Journeys to shape the future of Cash App’s core customer journeys, leading a cross-functional team to enhance user engagement and retention through strategic product development.

Financial Services

H1B Sponsor Likely

Responsibilities

Define and drive growth strategy: Develop the product vision and roadmap for onboarding and engagement across high-opportunity customer segments

Build core journey infrastructure: Lead the creation of foundational systems that guide customers through Cash App—from contextual messaging to product nudges across app surfaces with AI

Design remarkable onboarding experiences: Reimagine the new user journey to help customers discover the full value of Cash App’s ecosystem, from sign-up through activation and beyond

Lead high-impact initiatives spanning new user onboarding, engagement journeys for high-priority cohorts, marketing and discovery surfaces, and adoption frameworks that connect customers to value across Cash App

Enable data-driven experimentation: Partner with data science to build frameworks for segmentation, targeting, and journey optimization

Collaborate deeply across Cash App: Partner with teams across Marketing, Design, and Product Verticals to ensure customer journeys are connected, contextual, and measurable

Measure and iterate: Define success metrics, monitor progress, and continually improve the user journey to increase activation, retention, and product adoption

Qualification

Product managementGrowth strategyUser engagement systemsData-driven experimentationCollaboration skillsSystems thinkingFintech experienceStrategic thinkingLeadership skills

Required

8+ years of product management experience, including ownership of growth, onboarding, or engagement experiences at scale

A proven ability to blend systems thinking and user empathy, designing experiences that are both elegant and data-informed

Experience building foundational infrastructure (e.g., messaging systems, personalization frameworks, or in-product growth tooling)

Strong track record of driving measurable business outcomes through experimentation, segmentation, and funnel optimization

Excellent collaboration and leadership skills—you inspire and influence cross-functional partners across Product, Design, Engineering, Marketing, and Analytics

Exceptional strategic thinking and execution skills—you can define the long-term vision while delivering high-impact projects in the near term

Comfort operating in ambiguous, fast-paced environments with a bias for action and impact

Preferred

Experience in fintech or consumer products with large, diverse user bases

Background in personalization or data-driven user engagement systems

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Block

Glassdoor3.9

Block is one company built from many blocks, all united by the same purpose of economic empowerment.

Founded in 1990

Oakland, California, US

10001+ employees

https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)