Foot Locker · 8 hours ago
Sr. Director, Brand Marketing
New York, United States
Full-time
Onsite
Director/Executive
$175K/yr - $220K/yr
10+ years expFoot Locker is seeking a Senior Director Brand Marketing. This leader will set the brand marketing strategy and be responsible for creating a culturally relevant marketing plan that drives growth, builds our community and creates brand love.
ApparelFashionRetailSports
Responsibilities
Translate brand heritage and values into culturally relevant storytelling across multiple campaigns leveraging partnerships, collaborations and social platforms to connect with core consumers
Develop and oversee a culture-led basketball growth strategy - maximizing NBA partnership, team deals, community connectivity, and product priorities to drive brand buzz and strengthen market position
Oversee an innovative, multi-platform social and influencer strategy - driving creativity and leveraging creator voices to amplify the Foot Locker story across key platforms
Collaborate with merchandising and key internal partners to ensure product alignment and commercial objectives are met for each campaign
Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and culture defining content and campaigns
Ensure consistency in brand voice, tone, and storytelling across all touchpoints
Translate brand priorities and strategic marketing pillars into actionable marketing plans that drive awareness, engagement, and loyalty among our core consumers
Partner cross-functionally with merchants, creative, media, and digital teams to ensure cohesive seasonal planning and execution
Partner with Partner Marketing to build break through co-marketing plans that amplify key vendor stories in a distinctly Foot Locker way
Partner with Integrated Marketing to build holistic, elevated GTM plan that delivers a consistent and unified consumer experience
Champion the consumer in every room — creating insight-based ideas that deliver on the Foot Locker brand platform and promise
Define KPIs across marketing campaigns and activations, tying results back to business objectives
Leverage analytics, social listening and campaign measurement to optimize strategy and fuel iterative improvement
Deliver actionable insights and regular performance updates to senior leadership
Benchmark against competitors to keep brand presence innovative and competitive
Lead, mentor, and grow a high-performing team of marketers building capability, confidence and bench
Provide strategic partnership to key cross-functional peers and leads across the organization; drive collaboration and effective decision making
Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor
Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration
Manage external partners, creators, and agencies to expand creative capacity and production scale
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
10+ years in brand marketing; 5+ years leading teams
Excellent communication and storytelling abilities
Experience in partnership development and execution, including brand collaborations and influencer marketing
Exceptional leadership skills with experience managing and mentoring teams
Proven track record of cross-functional leadership and collaboration
Expertise and fluency in cultural trends and the world of hoops
Exceptional communication and leadership skills
Preferred
Background in culturally driven brands strongly preferred
Benefits
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Company
Foot Locker
Foot Locker is a retailer of athletic footwear and apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-05-14Acquired
1978-01-13IPO
Leadership Team
Mary Dillon
CEO
Matthew Barnes
President, Foot Locker International
Recent News
2026-01-18
2026-01-05
Company data provided by crunchbase