Apply on Employer Site

Lactalis USA · 1 day ago

Associate Manager, Portfolio Strategy and Planning

Minnetonka,MN,US

Full-time

Onsite

Mid, Senior Level

5+ years exp

Lactalis USA is a leading dairy company known for its extensive range of beloved brands. The Associate Manager, Portfolio Strategy & Planning will focus on the strategic development and execution of retail initiatives, collaborating with various teams to optimize sales strategies and brand growth.

Food Production

Responsibilities

Contribute to the development of the Go-GURT Sales Strategy, utilizing point of sale data, shopper insights and trends

Partner with the Field Sales team to tailor strategy across customers – prioritizing innovation based on assortment gaps, regional trends, and internal capabilities

Manage Innovation Plan, working collaboratively with Marketing to ensure the right innovation is developed and shepherded through the commercialization process

Ensure critical sales deadlines are met without sacrificing the quality of the proposition

Utilize category management skills to develop fact-based sales presentations employing brand research to include customer and consumer syndicated data such as IRI/Circana, AC Nielsen, Numerator

Incorporate this information into on-going planning and decision making for focus brand(s)

Collaborate with internal functions and customer teams to create innovative brand solutions to accelerate brand growth that address critical plan risks

Represent the voice of sales to the headquarter teams - ensure clear communication to the field sales team of changes in the plans and implications

Provide data-driven insights of brand(s) business trends, marketing strategies, competitive landscape, and regional/channel risks and opportunities; help develop the strategy that ties brand, category and customer plans together

Partner with Demand Planning and Brand Marketing to contribute to the forecasting process for Go-GURT

Coordinate the brand Risks & Opportunities, develop communication and action plan

Partner with the customer strategy team to ensure that accepted item volumes, reset timings, and promotions are all accurately reflected in monthly demand plan

Enable connectivity between field sales team and brand team, ensuring appropriate focus on priorities, adherence to brand guidelines and Topline partnership from concept to launch

Partner with Finance and Brand Marketing to develop project P&Ls; lead development and communication of recommendations based on financial analysis, project rationale and operational feasibility

Perform other duties as assigned

Qualification

CPG Sales ExperienceBrand Marketing ExperienceSales Strategy & PlanningAdvanced ExcelPowerPoint SkillsSyndicated Data ExperienceGeneral Commercialization KnowledgeCategory Management Skills

Required

Bachelor's degree

5+ years of CPG Sales or Brand Marketing required

Category Strategy, Sales Strategy & Planning and/or Trade Marketing experience a plus

Advanced Excel and PowerPoint skills required

Proven experience with syndicated data and decision data/tools such as IRI/Circana, AC Nielsen, Spectra, Numerator, Scintilla, HH Panel, SPINs, Symphony

General knowledge of the Commercialization process