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Hy-Vee, Inc. · 16 hours ago

Marketing Analyst

Grimes, IA

Full-time

Onsite

Senior Level

5+ years exp

Hy-Vee, Inc. is a company that values its workforce and aims to provide excellent customer service. The Marketing Analyst role involves leading analytical components of marketing planning, developing performance insights, and driving measurement frameworks to inform investment decisions.

Organic Food

Responsibilities

Lead the analytical component of the annual marketing planning process, including investment sizing, spend allocation modeling, and ROI-based strategic recommendations

Develop and maintain monthly marketing performance forecasts tied to sales, loyalty engagement, media effectiveness, and campaign results

Partner with Finance to ensure alignment between marketing plans, budget guardrails, and corporate financial targets

Create executive-ready reporting that clearly communicates variances, drivers, and implications to leadership

Lead the integration and ongoing refinement of Media Mix Modeling (MMM), partnering with internal teams and external modeling partners

Translate MMM outputs into actionable channel-level guidance on spend reallocation, budget adjustments, and investment scenarios

Own the always-on control/holdout measurement strategy to understand incremental impact of media, loyalty, and promotional activities

Establish measurement standards, ensuring consistent methodologies across channels and campaigns

Own a prioritized test-and-learn roadmap that aligns to business priorities, loyalty strategy, media planning, and innovation opportunities

Design experiments with clear hypotheses, control frameworks, power sizing, success metrics, and operational execution guidance

Partner with channel owners, merchant teams, loyalty, and media teams to deploy testing and ensure learnings drive continuous optimization

Document learnings and create 'playbooks' to accelerate scaling of winning strategies

Develop dashboards and executive scorecards that deliver timely visibility into channel, campaign, loyalty, and customer performance

Translate complex data into clear business insights and strategic recommendations

Present findings to Marketing Leadership, Merchandising, Operations, and Finance stakeholders in clear, concise narratives

Qualification

Marketing analyticsMedia mix modelingForecasting modelsData visualization toolsMarketing data platformsAnalytical skillsConsumer behavior curiosityCommunication skillsProject management