NRG Consulting Group · 5 months ago
Cooperative Home Care Associates: Business Development Director
Bronx, New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$115K/yr - $140K/yr
5+ years expNRG Consulting Group is seeking a dynamic and results-driven Business Development Director to lead their strategic marketing and sales efforts. This role is perfect for a seasoned professional with a passion for expanding healthcare access and driving growth through innovative partnerships and digital marketing strategies.
Non-profit Organization Management
Responsibilities
Develop and implement a comprehensive marketing and sales strategy to support CHCA’s strategic growth plan
Identifies and leverages CHCA’s core strengths and market differentiators, including the agency’s unique cooperative model
Conducts detailed market analysis to identify new business opportunities and understand competitive landscapes
Prepares actionable and measurable marketing plan, identifying priorities, timetable, staffing, and required investments
Works with Senior leadership to negotiate better rates for services
Lead outreach and relationship building with key referral sources including hospitals, clinics, and healthcare providers
Build strategic partnerships that drive client acquisition and revenue growth
Represent CHCA at networking events, industry conferences, and community functions
Build a marketing team of bilingual marketers and manage intake coordinator to support the marketers and to expedite client enrollment process
Monitor CHCA’s online platforms (website, social media pages) for effectiveness (SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements
Oversee internal training and customer service initiatives to support sales and retention
Prepare detailed reports and presentations on growth efforts, risks, and opportunities for senior leadership
Monitor effectiveness of campaigns and partnerships, adjusting tactics as needed for optimal performance
Qualification
Required
Minimum 5 years of experience in healthcare, with a strong understanding of long-term care and managed care
At least 5 years of leadership experience in marketing or business development roles, preferably in home health or similar sectors
Demonstrated success growing both public and private pay lines of business
Excellent communication, relationship-building, and project management skills
Strong analytical skills and experience with financial modeling and forecasting
Deep knowledge of State Medicaid and Federal Medicare regulations
Benefits
Medical
Dental
Vision
Company paid life insurance
Paid time off
Flexible spending accounts
Commuter benefits program
Long term disability
401K benefits
Company
NRG Consulting Group
We build teams, so you can build movements. How do we do it? In three words: relationships and speed.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Charity Carbine-March
Chief Operating Officer
Naomi Roth-Gaudette
Founder
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