American Bank & Trust - South Dakota · 1 week ago
Marketing Specialist I
Sioux Falls, South Dakota, United States
Full-time
Onsite
Entry Level
1+ years expAmerican Bank & Trust - South Dakota is seeking a Marketing Specialist I to assist in creating and implementing marketing strategies that align with the bank's growth objectives. The role involves collaborating with the marketing team on campaigns, maintaining brand integrity, and ensuring regulatory compliance in marketing activities.
BankingFinanceFinancial Services
Responsibilities
Work closely with the Marketing team on the creation, communication, and implementation of bank products and services campaigns as well as ad hoc marketing assets created to meet customers’ needs and company’s goals
Collaborate with Marketing team in planning, creating, and implementing marketing campaigns
Implement bank digital marketing plans across search, display, social, mobile, email, blogs, and video channels
Update existing and new content for bank’s website
Assist with the creation, organization, maintenance, and retention of marketing collateral for sponsorships, events, campaigns, and advertisements
Assist in writing and editing content for different platforms such as social media, website, mailers, press releases, blogs, advertisements etc. meeting compliance needs for the bank
Assist in maintaining brand integrity of all materials to include the bank’s identity system, promotional giveaway items, signage, etc. and marketing assets
Assist with scheduling and designing posts and advertisement for social platforms such as Google My Business, Facebook, Twitter, Instagram, YouTube, (and applicable tools such as) HubSpot or Hootsuite
Assist with execution of public relations strategy for the bank across markets
Responds to customer communications via Facebook, Google Maps, Google My Business and other digital platforms
Undertake daily administrative tasks to ensure the functionality and coordination of the marketing department’s activities
Understand and maintain regulatory compliance in all areas of bank’s marketing plan
Maintain AB&T Company Store and assists branches with their orders
Represent Bank at various civic and community events
Adhere to compliance procedures and participate in required training
Other duties as may be assigned
Qualification
Required
Bachelor's degree in Communications, Marketing or Business desired
Prefer 1+ year of previous marketing or banking experience or equivalent
Creative ability to develop successful promotions
Strong communication skills, both written and verbal
Technical abilities to manage bank applications
Interpret business requests into campaign data requirements
Perform reporting and controls to verify expected result and campaign requirements are met
Collaborate with internal and external partners
Customer service focused
Maintain confidentiality of customer information
Resourceful, well organized and ability to multi-task
Effective problem solving and decision-making skills
Strong attention to detail
Strong ethical focus
Company
American Bank & Trust - South Dakota
American Bank & Trust is your locally owned and managed financial partner, renowned for our skilled, professional, and friendly staff who uphold unwavering integrity.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Douglas Tribble
President and CEO
Lynn Schneider
Chief Executive Officer
Company data provided by crunchbase