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Nexstar Media Group, Inc. · 1 week ago

Digital/Media Strategist

Austin, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

Nexstar Media Group, Inc. is focused on supporting local businesses and national brands through its digital arm at KXAN. The Digital/Media Strategist will play a key role in executing and implementing digital campaigns, collaborating with various teams to ensure successful outcomes for a portfolio of advertisers.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Partner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals, budgets, and flighting

Support tactical execution and implementation for digital campaigns, helping ensure campaigns are set up for success across platforms

Assist with and/or input orders across a variety of DSPs and ad platforms (including complex or multi-vendor campaigns as needed)

Collaborate closely with the Creative Team and Digital Sales Coordinator to ensure clean handoffs (requirements, specs, creative readiness, deliverables)

Monitor performance and provide insights, optimization recommendations, and next steps during campaign check-ins

You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production

Plan, launch, and manage campaigns that may include OTT/CTV, Programmatic, Display, Pre-Roll, Paid Social, Paid Search, and more

Recommend and interpret key performance metrics (as applicable): CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions

Provide budget and allocation guidance across channels to maximize campaign results

Build strong working relationships with Sales, Coordinators, Creative Services, and internal partners to align timelines and deliverables

Help maintain clarity across moving parts (deliverables, responsibilities, timing) in a fast-paced environment with multiple stakeholders

Bring a “we’ve got this” attitude—keeping campaigns moving forward even when priorities shift

Qualification

Digital media strategyPaid mediaCampaign managementGoogle AdsGoogle AnalyticsMeta Business ManagerOTT/CTVProgrammaticPaid socialPaid searchAnalytical skillsData-driven decision-makingFast-paced environmentCross-team collaborationAdaptability