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Frost Valley YMCA · 6 days ago

Marketing and Communications Director

Claryville,NY,US

Full-time

Onsite

Lead/Staff, Director/Executive

$85K/yr - $95K/yr

3+ years exp

Frost Valley YMCA is seeking a Marketing and Communications Director responsible for developing and implementing comprehensive marketing strategies. The role involves overseeing the creation of marketing materials, managing social media presence, and collaborating with stakeholders to enhance brand effectiveness.

Non ProfitOutdoorsPersonal Development

Responsibilities

Develop and execute comprehensive marketing strategies encompassing benefit statements, design strategy, advertising strategy, contract negotiation, and vendor relationship management

Generate actionable marketing strategies, actively participating in the creation and implementation of brochures, advertisements, websites, e-newsletters, presentations, direct mail pieces, flyers, and social media campaigns

Ensure adherence to YUSA brand standards for all public-facing communications and merchandise

Acquire an in-depth understanding of the 'Y Voice' and apply it consistently in all marketing and communications, while maintaining a working knowledge of Y-USA National Graphic Standards

Create data reports to inform decision-making, strategy development, and campaign evaluation for executive and administrative staff. Utilize the data to communicate the effectiveness and value (ROI) of collaborative marketing efforts with Directors of Programs

Edit marketing copy suggested by program staff to maintain a consistent Frost Valley 'Voice,' improving clarity, comprehension, language usage, logical flow, consistency, and effectiveness. Obtain approval where applicable from Departmental, Senior, Executive leadership, and the CEO for major publications and advertising. Ensure timely completion and submission of projects to vendors to meet deadlines

Consistently contribute innovative ideas and strategies to enhance marketing campaigns and projects. Provide visionary leadership for individual projects and overall marketing strategy for programs and the organization as a whole

Proactively identify new opportunities that support a comprehensive and consistent brand strategy

Strategically manage Frost Valley's social media presence across various platforms (Facebook, X, Pinterest, YouTube, Yelp, Instagram) by implementing engaging campaigns to maintain top-of-mind awareness among the audience. Monitor content creation and utilize monitoring tools to promptly respond to sales-oriented inquiries or program questions, while effectively addressing any content potentially damaging to the Frost Valley brand. Prepare organization-wide statements of support and develop plans for major public announcements, videos, websites, and other significant communication initiatives, including crisis communications

Integrate Development Dept strategies throughout all Frost Valley marketing including but not limited to appeal strategies and create compelling e-appeals for major campaigns, including but not limited to Year End Appeal, Spring Appeal, and Project 332

Devise innovative word-of-mouth marketing initiatives that leverage the existing guest and camper base to generate new leads and enhance retention

Conduct audience research to understand demographic needs and expectations, ensuring messaging aligns with their preferences and delivers impactful results

Direct and support multiple projects concurrently, employing project management best practices to meet goals, deadlines, and quality requirements

Engage in monthly meetings with Directors and Executive Team members to identify key markets and align marketing efforts accordingly

Take responsibility for creating and maintaining the department's budget, credit card reports, and check requests, ensuring compliance with the budgetary constraints while meeting marketing goals and objectives

Stay updated on industry trends, social media conversations and relevant news to aid in developing comprehensive crisis communication strategies that align with the organization's values and objectives

Will work with a Marketing Department consisting of a Creative Director, and Assistant Marketing Director and a Social Media Manager. Will hire, on board, train, oversee and evaluate the Creative Director and the Assistant Marketing Director

Qualification

Marketing strategy developmentBrand managementSocial media managementData analysisProject managementLeadership experienceProfessionalismCrisis communicationAudience researchInnovative thinkingPublic relationsBudget managementEnergyEnthusiasmCreativityCommunication skillsOrganizational skillsTeam managementAdaptability

Required

Minimum qualification of Bachelor's degree with three years of leadership experience in the field

Proficient computer and technology experience, including but not limited to use of Google Suite, internet, email, databases, social media networks and AI such as Gemini and LM Notebook

Able to sit for long periods, bend, reach, and lift up to 25lbs

Able to stand and walk on a variety of terrain to reach various activity areas

Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust

This position often requires a commitment of 40+ hours per week

The noise level in the work environment is usually moderate