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Axle Health · 14 hours ago

Head of Growth Marketing

Santa Monica, CA

Full-time

Onsite

Director/Executive

10+ years exp

Axle Health is a company that builds scheduling and workforce management software for in-home healthcare providers. They are seeking a Head of Growth Marketing to drive pipeline and revenue growth, establish brand identity, and create high-impact demand generation campaigns.

Health CareHome Health Care

Responsibilities

Own and scale the full demand generation engine from top-of-funnel awareness through qualified pipeline, including: paid acquisition, content marketing, events, partnerships, and email campaigns

Build and execute integrated campaigns that drive MQLs, SQLs, and pipeline growth across multiple home healthcare segments

Develop and evolve Axle Health’s brand positioning and messaging to establish category leadership in AI-powered home healthcare operations

Create a customer evangelism program by identifying, nurturing, and activating early adopters and anchor clients as advocates, references, and case study participants

Establish marketing operations and analytics infrastructure to track campaign performance, attribution, and ROI, building repeatable processes that scale

Produce high-quality content including website copy, case studies, whitepapers, sales enablement materials, and thought leadership that resonates with healthcare operators and decision-makers

Partner closely with Sales to ensure alignment on ICP, messaging, lead qualification criteria, and campaign effectiveness, optimizing the handoff from marketing to sales

Own our digital presence including website optimization, SEO strategy, social media, and paid channels

Drive category creation efforts through thought leadership, industry partnerships, speaking opportunities, and PR that position Axle Health as the innovation leader

Test, learn, and iterate rapidly on channels, messaging, and tactics; bringing a growth mindset and data-driven approach to everything you build

Build the foundation for a future marketing team by establishing processes, tools, and playbooks that will enable scale

Qualification

B2B marketingDemand generationGrowth marketingHealthcare marketingData-driven mindsetContent creationCampaign optimizationComfort with ambiguityCommunication skillsProject managementSelf-starter mentality

Required

10+ years of B2B marketing experience with at least 5-7 years owning demand generation or growth marketing, preferably in SaaS or tech

Experience at early-stage startups (Seed through Series B) where you were one of the first marketing hires and built programs from 0→1, then pivoted to scale

Proven track record of driving pipeline and revenue growth with concrete examples of campaigns or programs that moved the needle on qualified leads and bookings

Experience marketing to healthcare or complex B2B buyers who have long sales cycles, multiple stakeholders, and specific regulatory considerations

Strong analytical and data-driven mindset with experience building dashboards, tracking attribution, and optimizing campaigns based on performance metrics

Excellent written and verbal communication skills with a portfolio demonstrating ability to craft compelling positioning, messaging, and content across formats

Builder, self-starter mentality who can prioritize ruthlessly, manage multiple projects simultaneously, and deliver results without a large team or extensive resources

Comfort with ambiguity and fast-paced environments; you thrive when building from scratch and don't need perfect information to make progress

Preferred

Direct experience in home healthcare, healthcare operations, or healthcare workforce technology (you understand the pain points of scheduling clinicians, managing field operations, or coordinating patient care)

Background in category creation or launching new product categories where you've had to educate the market and create demand where it didn't previously exist

Customer marketing or community building experience specifically around turning customers into advocates, building user communities, or launching customer advisory boards

Experience managing agencies or contractors to extend capacity without full-time headcount

Track record of evangelizing at industry events - speaking, panels, or hosting your own events that drive brand awareness and pipeline

Familiarity with our tech stack or willingness to learn quickly (HubSpot, LinkedIn Ads, Google Analytics, plus any marketing automation or attribution tools you bring best practices from)