Funko · 1 week ago
Sr. Integrated Marketing Manager - Pop! Yourself
Burbank, CA
Full-time
Onsite
Senior Level
$105K/yr - $130K/yr
5+ years expFunko is a purveyor of pop culture and licensed-focused collectibles company. The Sr. Manager, Integrated Marketing is responsible for the strategic development and activation of marketing campaigns that build brand awareness and drive increased consideration for the brand.
ArtCollectiblesToys
Responsibilities
Lead the ideation, planning and execution of Funko’s Integrated Marketing plans for key brand initiatives, campaigns and/or critical brand moments. This role specifically supports our growing Pop! Yourself collectibles business
Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations
Craft thoughtful and compelling campaign briefs and lead cross-functional Marketing and Creative teams in the development of conceptual, content and creative assets
Create intuitive and scalable campaign plans that communicate strategy and activations to a range of audience, from leadership to individual contributors
Assist in establishing and implementing scalable processes to streamline the cross-functional planning process, inputs, milestones and deliverables
Closely monitor marketing spend to measure impact of marketing efforts and identify opportunities to optimize spend for future campaigns
Establish campaign KPIs and lead post-mortems across functions to drive ongoing improvements and efficiencies
Maintain marketing calendar and cross-functional inputs/deliverables to ensure timely delivery of supporting plans and assets
Lead multiple projects simultaneously in a fast-paced environment
Qualification
Required
5-7 years of Marketing experience
Vast knowledge of integrated marketing best practices, with a willingness to share/lead/implement best practices across functions
Ability to interpret data, analytics and consumer insights - synthesizing information to inform future plans
Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, music, sports, anime, etc
Demonstrated ability to think from a consumer lens; always putting the fan at the forefront of strategies, programs and initiatives
Comfortable working in a highly matrixed environment
Exceptional organizational skills
Excellent people and management skills, with a high comfort level of holding cross-functional peers accountable for on-time deliverables
Desire to remain up to date on consumer trends and marketing best practices
Excellent people and management skills to effectively collaborate with peers and cross-functional teams
Bachelor's degree in business, marketing, communications, or a related field
Benefits
Full benefits
401(K) plan with matching contributions from the company
Company
Funko
Funko provides branded pop culture products to a diverse range of consumers and retail channels.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$263MKey Investors
TCG
2022-05-05Post Ipo Secondary· $263M
2017-11-01IPO
2015-11-02Acquired
Leadership Team
Yves LePendeven
Chief Financial Officer
Brian Mariotti
Chief Creative Officer
Recent News
2026-01-16
Business Wire
2026-01-13
Company data provided by crunchbase