Roche · 1 week ago
Customer Marketing Manager - Organized Customer
South San Francisco
Full-time
Hybrid
Mid Level
$129K/yr - $239K/yr
4+ years expRoche is committed to improving patient lives and fostering healthier communities. The Customer Marketing Manager will support the development and execution of customer strategies and integrated customer experiences, working closely with various teams to enhance marketing initiatives in the NeuroImmunology space.
BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine
Responsibilities
Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers and the OC Customer Marketing Lead
Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates edits and adjustments from compliance/regulatory partners
Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Partners with agencies and the Commercial Medical Regulatory & Legal (CMLR), to facilitate development, approval, and pull-through of compliant and effective promotional tactics
Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
Contributes to initiatives that have broader organizational impact across the Marketing Function and Genentech strategic priorities
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Works with other Sr. Customer Marketers, Customer Marketers, and Associate Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Qualification
Required
Bachelor's degree
One year of marketing experience or an MBA
4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Preferred
Marketing experience in relevant industries
Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Roche
Roche is a pharmaceutical and diagnostics company that offers medicines and diagnostic tests for various medical conditions and diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.79BKey Investors
SoftBankSCALE AINovartis
2021-08-04Post Ipo Equity· $5B
2020-12-07IPO
2020-05-06Post Ipo Equity· $0.5M
Leadership Team
Alan Hippe
Member of the Executive Board - Group CFO
Christine Bakan
Global Head and Group Vice President, Computational Science and Informatics R&D
Recent News
2026-01-25
2026-01-23
2026-01-22
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