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OneAmerica Financial · 1 day ago

Digital Marketing Campaign Consultant

Indianapolis, IN

Full-time

Hybrid

Entry, Mid Level

2+ years exp

OneAmerica Financial is dedicated to helping customers achieve their financial goals. As a Digital Marketing Campaign Consultant, you will execute and optimize digital marketing strategies to enhance web visibility and drive SEO performance, while collaborating with various teams to create effective marketing campaigns.

BankingCrowdfundingEducationFinancial Services

Responsibilities

Partner with Marketing and enterprise peers to bring to life marketing strategies through customer data analysis, audience segmentation, personalization, and web engagement plans

Collaborate with Partners across the enterprise to create digital first marketing campaigns that align with Marketing, Brand, Line of Business, sales, relationship, and the digital strategies

Monitor and analyze campaign performance metrics to optimize engagement and ROI

Design, implement and optimize marketing campaigns using Salesforce Marketing Cloud

Analyze and translate data into clear insights and actionable recommendations

Driving innovation by maintaining knowledge of latest marketing trends and technology advances, exploring innovative ways to connect with customers