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INSPYR Solutions · 12 hours ago

Creative Director

United States

Contract

Remote

Senior Level

5+ years exp

INSPYR Solutions is seeking an exceptional advertising Creative Director with art direction expertise to drive the development of innovative, concept-driven performance campaigns. The role involves guiding external creative agencies and cross-functional teams to deliver high-impact strategic work that engages small and mid-size business audiences across multiple digital platforms.

Information TechnologyProfessional ServicesStaffing Agency

No H1B

U.S. Citizen Only

Responsibilities

Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy

Excels in the ability to ideate, develop, and refine campaign ideas

Leverages historical campaign performance and trends to inform future creative decisions

Works with AI and GenAI tools for creative ideation and production

Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

Leads regular creative reviews and presentations to internal stakeholders, including senior leadership

Sets the creative inputs across creative testing plans to optimize creative

Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding

Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Qualification

Creative DirectionPerformance MarketingAIGenAI toolsAdobe Creative SuiteB2B MarketingCommunicationProblem-solvingInterpersonal skillsCollaborationFast-paced environment

Required

5+ years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation

Portfolio highlighting Direct Response Marketing

Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience

Experience with AI and generative AI tools used for creative ideation and production

Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles

Excellent communication, presentation, and interpersonal skills

Strong understanding of the B2B marketing landscape and advertising tools

Ability to collaborate effectively with external agencies and cross-functional teams

Strong problem-solving skills and ability to think strategically

Energized by working in a fast-paced environment