Ste. Michelle Wine Estates · 1 week ago
Digital Marketing Director
Woodinville, WA
Full-time
Hybrid
Director/Executive
$124K/yr - $168K/yr
10+ years expSte. Michelle Wine Estates is seeking a dynamic leader to drive digital and eCommerce strategies across their multi-brand portfolio. The Digital Marketing Director will oversee initiatives related to digital strategy, campaign development, and performance marketing, collaborating with various teams to optimize results and enhance media performance.
Wine And Spirits
Responsibilities
Collaborate with brand teams to strategize, build, and monitor campaigns in Meta, Google (SEM), Instacart, Doordash, TikTok, and more self-service media platforms as needed across SMWE’s portfolio of Washington wineries
Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target
Ensure best practices in creative optimization for campaigns
Implement A/B testing opportunities to gain learnings and insights
Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results
Lead data-driven strategy for ecommerce initiatives, with focus on E2E consumer journey
Build SEO strategy across websites
Create consumer segmentation and targeting processes
Analyze digital KPI dashboards and reporting to demonstrate campaign ROI
Keep current with new digital platforms and technologies to identify test-and-learn opportunities
Lead team of digital designers and oversee execution of all branded digital creative content
Support Social Media Manager in overseeing paid/ organic social media content strategy and execution
Collaborate with sales team to execute national and regional-specific digital media campaigns in support of commercial objectives
Determine digital team’s outsourcing needs and manage agency and contractor relationships
Work closely with compliance to maintain policies governing the wine industry and SMWE best practices
Qualification
Required
Bachelor's degree in a related field required
10+ years of experience in eCommerce, digital marketing, and project management
Proven ability to lead cross-functional teams, work independently, think creatively, and drive solutions with initiative
Proficient in mid-level photo retouching and image manipulation
Solid understanding of HTML/CSS and responsive/adaptive web design principles
Exceptional communication and writing skills
Advanced proficiency in MS Office, and strong Excel expertise
Familiarity with modern technical standards and best practices
Willingness to travel occasionally (less than 15%)
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies
Preferred
MBA preferred
Experience with luxury consumer products highly desirable, along with a passion for wine
Benefits
Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
Paid Vacation & Holidays
401(k) with Employer Match
Employee Wine Discounts
Company
Ste. Michelle Wine Estates
Ste. Michelle Wine Estates is a collection of distinctive wine estates and producing, selling wines. It is a sub-organization of Altria.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-12-18Acquired
Leadership Team
Shawn Conway
Chief Executive Officer
Recent News
2026-01-16
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-16
2025-12-18
Company data provided by crunchbase