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2ULaundry · 14 hours ago

Growth Marketing Manager

Charlotte, NC

Full-time

Hybrid

Entry, Mid Level

2+ years exp

2ULaundry is a dynamic company seeking a Growth Marketing Manager who is creative and hands-on in executing marketing strategies. The role involves managing digital and traditional marketing campaigns, optimizing customer engagement through various channels, and leveraging analytics to drive growth.

E-CommerceLaundry and Dry-cleaningLogisticsMobile

Responsibilities

Hands-on-keys media buying across digital platforms, like Meta, Google, and OTT to optimize creative, audience segmentation and targeting, and spend efficiency

Build and optimize campaigns that improve CAC, AOV, and market-level growth

Test creative, audiences, offers, landing pages, and new channel types

Experiment with non-digital tactics: OOH, direct mail, local partnerships, community activations, and grassroots programs

Bring creative ideas to life using AI tools (copy, visuals, animations), while staying on brand

Support SEO initiatives by optimizing on-site content, local listings, and organic visibility in each market we serve

Own our organic social presence: planning, drafting, and posting engaging content that grows brand affinity and awareness

Identify and execute local growth hacks: partnerships, influencers, referral loops, and community collaborations

Surface new ideas that help us grow faster, retain better, convert higher, or be even more efficient with our budget

Rapidly prototype, test, and iteration. Speed > perfection

Build and optimize email and SMS campaigns in Iterable to increase frequency, retention, order value, and customer lifetime value

Partner with Product & Engineering to concept, test, launch, and optimize subscription and membership programs driving customer lifetime value

Analyze customer segments and behaviors to improve activations, onboarding, cadence, and retention flows

Create dashboards and reporting tools that visualize real-time performance and highlight key learnings and opportunities

Build and manage predictive and media mix models for customer acquisition to optimize market-level growth with media spend efficiency

Conduct weekly and monthly performance reviews to keep a pulse on campaign-level performance that fuel intra-week optimization and broader strategic planning

Translate insights into recommendations and new tests

Qualification

Digital marketingCampaign optimizationMeta Ads ManagerGoogle AdsEmail marketingSEOCRM toolsData analysisCommunity engagementCreative thinkingProject management

Required

2-4 years of experience in B2C growth or full-funnel marketing roles, owning the execution of campaigns spanning multiple channels

Experience building and optimizing digital campaigns in Meta Ads Manager and Google Ads

A true generalist: you can write copy, build digital campaigns, optimize ads, shoot a TikTok, and interpret performance data

Consumer data fluent. You understand concepts like retention curves, cohort behavior, AOV, CAC, LTV, funnel drop-off, and can translate insights into decisions

Comfortable with attribution and event tracking. You understand how tracking works, and can work with tools like GTM, Meta Events Manager, or attribution platforms to diagnose issues and improve measurement

A 'hands on keys' doer who can self-start and execute with speed

Scrappy and resourceful. You're energized by figuring things out and running tests quickly

Comfortable with both digital and traditional channels and real-world activation

Creative, curious, and scrappy. You use insights, instincts, and experimentation to find new ways to grow

Tech-curious. You're excited to use generative AI, automation tools, and new platforms to increase your creative and execution speed