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FINSYNC · 12 hours ago

Marketing Manager

Kennesaw, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

FINSYNC is a company that helps entrepreneurs and small business owners simplify operations and secure affordable funding through a connected platform. The Marketing Manager will be responsible for planning, executing, and reporting on integrated marketing campaigns to drive awareness and user engagement for the financial platform.

AccountingBusiness IntelligenceFinancial ServicesSoftware

Responsibilities

Plan and execute integrated marketing campaigns across PR, digital channels, lifecycle/email, and web, aligned to business goals and target audiences

Partner with the creative team to develop campaign concepts, messaging, and assets that resonate with entrepreneurs and small business owners

Own campaign project management: timelines, budgets, resourcing, stakeholder updates, and post-launch retrospectives

Track and report performance, translating results into insights and optimization recommendations (messaging, channels, targeting, and conversion flow)

Manage external agencies and vendors as needed, ensuring on-time delivery and strong ROI

Build and maintain media relationships; secure and manage coverage, interviews, and bylined opportunities in relevant outlets

Manage awards, thought leadership programs, and speaking opportunities to elevate brand credibility

Oversee website content updates to ensure accuracy, freshness, and optimization for search and user experience

Help coordinate webinar, conference, and event logistics. From planning through day-of execution, to support pipeline and community engagement

Stay current on best practices and trends in fintech and SMB marketing, bringing new ideas and tests to the team

Qualification

Marketing campaign managementProject managementVendor managementMarketing automation toolsAnalytical skillsCommunication skillsInterpersonal skillsWriting skills