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Procter & Gamble · 21 hours ago

Performance Marketing Director, Home Care

Cincinnati, OH

Full-time

Onsite

Director/Executive

$144K/yr - $190K/yr

6+ years exp

Procter & Gamble is seeking a dynamic and experienced performance media leader to oversee and drive their media strategy for growth in digital commerce. The role focuses on developing and executing strategies to maximize traffic, increase conversion to sales, improve profitability, and enhance consumer engagement.

BeautyBrand MarketingCleaning ProductsConsumer GoodsCosmeticsNutritionPersonal Health

Growth Opportunities

No H1B

Responsibilities

Lead and direct the development and implementation of comprehensive media strategies, plans and buys that drive to ecommerce aligned with category, brand and customer goals, focusing on increasing traffic, driving sales and improving profitability of our spend. Evaluate and recommend KPIs for digital media demand creation

Design, update, operationalize, socialize, and educate on the continuous learning plan to drive results. Bring insights into action across brands and customers within Home Care and across other P&G categories. Identify and implement pilots for new channels, tactics and audience/data strategies. Develop capabilities upstream with suppliers to drive competitive advantage. Champion the consumer journey and identify means to shorten and enable a frictionless shopping experience from media where possible

Develop media and brand teams’ expertise within the performance marketing space. Partner with media planners and traders on implementation and activation of digital demand-focused activity. Partner with brand, communications and agencies to define and ensure asset delivery required to drive digital commerce media outcomes. Partner with customer teams to understand customer-specific needs and to match media activation with merch, etc. where appropriate

Collaborate with brand teams, media planners and traders, communications and creative partners and customer teams to optimize and to synergize with upper funnel, awareness-driving media as well as other mid-funnel and demand-driving activity. Identify opportunities to shorten the funnel and drive digital demand creation with awareness tactics

Utilize data-driven insights to monitor performance, identify opportunities for improvement, and make and implement data-backed recommendations for optimizing media plans and campaigns, creative and overall eRetail presence

Identify, design and ensure delivery of the infrastructure required to support this work inclusive of but not limited to tagging strategies, measurement requirements, digital tools and dashboards, people needs and organization and process

Become intimately familiar with existing company policies in this space. Ensure policy compliance and appropriate stewardship and governance of digital demand-focused media investment

Qualification

Performance mediaEcommerce growthDigital marketing channelsWeb analytics toolsAnalytical skillsLeadership skillsCollaboration skillsCommunication skills