Freight & Salvage · 1 week ago
Director Of Marketing & Communications
Berkeley, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$100K/yr - $100K/yr
5+ years expThe Freight is seeking a highly motivated, analytical, and creative leader to serve as Director of Marketing & Communications. This role is responsible for driving earned revenue against annual revenue goals and developing marketing strategies to increase institutional visibility and maximize attendance.
ArtCommunitiesMusicNon Profit
Hiring Manager
Clayton Shelvin III
Responsibilities
Develop and implement marketing plans to increase institution visibility, and maximize attendance and earned income
Oversee institutional marketing assets, including brand and values, website, and other external facing communications
Develop and oversee the annual marketing budget
Supervise the Box Office Manager
Lead, develop and oversee execution of print and digital marketing strategies to maximize attendance and earned income for over 340 shows a season booked on a rolling basis, including live stream shows
Analyze ticket sales and revenue in Tessitura on an ongoing basis and make real-time adjustments to promotional strategies and tactics
Provide marketing support and support for our educational offerings, including class instruction, workshops, and jams as well as 3rd party rental events
Implement policies to maximize earned income, patron loyalty, and new audience development in coordination with the Box Office and Leadership Team
Establish yearly targets for public on-sale dates including advance ticket sale priority window for donors or members
Attend Freight concerts and events
Oversee website development and content, including integration with Tessitura
Prepare press releases and maintain relationships with the media, including pursuing strategic partnerships
Collaborate with and support philanthropic fundraising team campaigns
Develop and oversee social media campaign strategy
Oversee all market research and report on findings to the leadership team
Develop financial projections, including establishing income goals for all concerts, financial forecast updates, and management of expenses in conjunction with the Executive Director
Serve as part of the leadership team to communicate, strategize and brainstorm on issues related to external affairs
Attend all leadership team meetings
Attend weekly standing meetings with various internal and external teams
Actively participate in the work of the External Affairs Committee of the Board of Directors
Supervise marketing staff
Final approver for marketing content before it is sent out to outside stakeholders
Purchase and book advertising with vendors
Make high-level decisions and answer questions from the Box Office Team
Develop and oversee the annual Box Office budget
Qualification
Required
Leadership experience with demonstrated effectiveness in performing arts marketing & communications
At least 5 years experience developing and implementing successful strategies for growing diverse audiences
Direct experience in marketing, advertising, public relations, social media, direct mail, events marketing experience through both print and digital channels
Working knowledge of Tessitura and other Customer Relationship Management Systems, including email marketing, audience segmentation, list generation, and management reporting & analytics is helpful
Working knowledge of Google analytics or other website tools to measure website traffic and analyze customer purchase paths
Direct experience in a live event, ticketing-based environment
Ability to read, understand, and adhere to program/department budget, and ability to create and track project budgets
Excellent written, verbal and presentational communication skills
Strong organizational skills and ability to manage multiple projects in a fast paced, deadline-oriented environment
History of successful leadership in project management
Proven ability to lead and motivate a team
Team player with a focus on resolving problems, balancing the needs of diverse groups, and carrying projects through at a high level of excellence
High level of comfort with technology and relevant software
Preferred
Enthusiasm for and understanding of roots and traditional music strongly preferred
Company
Freight & Salvage
Freight & Salvage is a nonprofit community arts organization dedicated to promoting public awareness and understanding of traditional music.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.01MKey Investors
GRAMMY Museum
2022-06-28Grant· $0.01M
Recent News
2025-03-04
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