Social Media Strategist - TikTok & YouTube jobs in United States
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Procter & Gamble · 3 days ago

Social Media Strategist - TikTok & YouTube

Procter & Gamble is seeking a dynamic and experienced Social Media Strategist with a proven track record of creating and executing successful campaigns on platforms like TikTok and YouTube. The ideal candidate will possess deep insights into the algorithms and audience engagement strategies of these platforms, and will be responsible for developing impactful social media strategies and content creation.

BeautyBrand MarketingCleaning ProductsConsumer GoodsCosmeticsNutritionPersonal Health
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Growth Opportunities
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Responsibilities

Creating and executing successful campaigns on TikTok and YouTube
Possessing deep insights into their algorithms, audience engagement strategies, and best practices for content creation
Developing impactful social media strategies
Managing multiple projects simultaneously

Qualification

Social media marketingTikTok experienceYouTube experienceAnalytical skillsContent creationVideo editingSEO knowledgeInfluencer marketingWritten communicationVerbal communicationProject management

Required

Bachelor's degree in Marketing, Communications, or a related field
Minimum of 3 years of experience in social media marketing, working for TikTok or YouTube
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent written and verbal communication skills, with a creative flair for storytelling
Familiarity with social media management tools and analytics platforms
Ability to work in a fast-paced environment and manage multiple projects simultaneously
A passion for social media trends, pop culture, and digital marketing

Preferred

Experience working at TikTok, YouTube, other major social media platform
Experience with video editing and content creation tools
Knowledge of SEO and its impact on social media performance
Previous experience in influencer marketing and partnerships

Company

Procter & Gamble

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P&G was founded more than 185 years ago as a soap and candle company.

Funding

Current Stage
Public Company
Total Funding
$2.75B
2025-05-01Post Ipo Debt· $1.25B
2024-05-02Post Ipo Debt· $1.5B
2021-04-18Undisclosed· $0.3M

Leadership Team

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Jon Moeller
Chairman of the Board, President & Chief Executive Officer at Procter & Gamble
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Mary Lynn Ferguson McHugh
Chief Executive Officer - Family Care and P&G Ventures
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Company data provided by crunchbase