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Behlen Mfg. Co. · 21 hours ago

Content Writer

Sarasota, FL, US

Full-time

Hybrid

Senior Level

5+ years exp

Behlen Mfg. Co. is seeking a Content Writer to develop engaging digital and print marketing content that captivates audiences and drives business growth. The role involves creating compelling copy for various formats, guiding content strategy, and collaborating with teams to produce high-quality content that meets brand standards.

Industrial ManufacturingMachinery ManufacturingManufacturing

Responsibilities

Write clear, compelling copy for emails, web pages, blogs, news articles, case studies, project profiles, brochures, and other materials to grow and nurture audiences across Behlen Mfg. Co.’s house of brands

Guide our brands’ content strategy by developing helpful, original, and audience-focused copy

Translate technically complex topics into accessible, useful short- and long-form content through research, subject matter expert (SME) interviews, and effective content organization

Build strong relationships across teams to identify content needs and create fresh, shareable assets

Shape content strategy by planning and executing an editorial calendar aligned with business goals

Manage content through the full production lifecycle by partnering with SMEs and others for editing, optimization, layout, and proofing

Ensure all deliverables meet brand standards, tone, style, and SEO best practices

Collaborate with graphic designers to develop supporting visuals and multimedia assets

Qualification

SEO best practicesContent optimizationContent management systemsProject managementMicrosoft Office SuiteHTMLCSSCollaborationSelf-starter

Required

Portfolio demonstrating successful content campaigns

Working knowledge of SEO best practices and content optimization

Experience using analytics and performance data to inform strategy and improve results

Familiarity with printing processes and web content development workflows

Highly organized with strong planning, prioritization, and project management skills; able to collaborate effectively and manage multiple deadlines with urgency and sound judgment

Self-starter who can take initiative, work independently or remotely, and ask for guidance when needed

Genuine passion for creating world-class content and a continuous learning mindset

Proficiency with Microsoft Office Suite; basic knowledge of HTML and CSS

This full-time role may require overtime, weekends, or evenings depending on business needs