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Extu · 14 hours ago

SEO Specialist

Atlanta, Georgia, United States

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

Extu is a company passionate about empowering mid-market businesses to achieve channel marketing greatness. They are seeking a strategic and hands-on SEO Specialist to drive organic growth through advanced search optimization, AI-powered workflows, and high-quality copywriting.

AdvertisingMarketingSoftwareTravel

Responsibilities

Develop, implement, and execute SEO strategies aligned with Extu’s marketing goals, including local SEO and AI-driven/generative search experiences

Translate high-level SEO strategy into actionable plans across content, technical SEO, and on-page optimization

Conduct keyword, topic, and search intent research using traditional and AI-powered tools to inform content and conversion strategy

Perform regular technical SEO audits and partner with development teams to address crawling, indexing, performance, and structured data issues

Write, edit, and optimize SEO-driven copy while ensuring on-page elements (metadata, headers, internal linking, schema) follow best practices

Balance keyword optimization with brand voice, clarity, and conversion effectiveness

Optimize content structure, schema, entities, and brand signals to improve visibility and citation in AI-powered search results and assistants

Monitor Extu’s presence across AI-driven search platforms and adjust SEO strategies accordingly

Collaborate with content, brand, PR, and marketing teams to develop SEO-focused content, optimize existing assets, and build topical authority

Own and optimize local SEO initiatives, including Google Business Profiles, local landing pages, and directory listings

Support link-building and authority growth through high-quality backlink and local citation opportunities

Track, analyze, and report on SEO performance metrics, using insights to continuously refine strategy and adapt to evolving search behavior and technology

Qualification

SEO managementLocal SEO strategiesSEO toolsAnalytical skillsCopywritingCommunication skillsCollaboration skillsLeadership skillsProject management

Required

Bachelor's degree in Marketing, Communications, or a related field (required)

5+ years of experience in SEO management with a proven track record of success

Strong understanding of SEO principles and best practices (keyword research, on-page optimization, link building), including a deep knowledge of local SEO strategies

Experience with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)

Excellent analytical and problem-solving skills

Strong communication, collaboration, and leadership skills

Ability to work independently and manage multiple projects simultaneously

Passion for SEO and a desire to stay ahead of the curve

Preferred

Experience optimizing content for B2B or SaaS audiences

Familiarity with WordPress or other CMS platforms

Experience or strong interest in optimizing brands for generative search, AI assistants, or answer-based discovery platforms

Experience with social platforms such as LinkedIn, TikTok, Facebook, or Instagram

Understanding of Agile or other project management methodologies

Benefits

Career Growth Opportunities

Charitable work – all team members have one day per calendar year to work with their charity choice. In addition, we partner Children’s Healthcare of Atlanta, Agape, and other local charitable organizations throughout the year depending on the office location/region.

A phenomenal employee rewards and recognition program.

We recognize Star Performers quarterly and Elite Performers every year.