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F.N.B. Corporation · 20 hours ago

Marketing Data Analyst - Targeting

Pittsburgh, PA

Full-time

Onsite

Senior Level

5+ years exp

F.N.B. Corporation is seeking a Marketing Data Analyst to enhance their marketing efforts through data-driven insights. The role involves developing targeting criteria, analyzing campaign performance, and ensuring data integrity across marketing platforms.

BankingFinanceFinancial Services

Responsibilities

Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns

Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses

Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization

Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results

Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution

Ensure data integrity and accuracy across all marketing platforms and analytics tools

Performs other related duties and projects as assigned

Qualification

SQLData analysisAudience segmentationData visualization toolsMS Excel - Expert LevelMS PowerPoint - Expert LevelAnalytical skillsManagement skillsMulti-taskingInterpersonal skillsCommunication skillsDetail-oriented