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Nourish · 12 hours ago

Associate Performance Marketing Manager

New York, NY

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Nourish is on a mission to improve people’s health by making it easy to eat well. As an Associate Growth Marketing Manager, you will take ownership of the Meta growth channel, running experiments and uncovering performance insights to drive business growth.

AppsHealth CareNutritionTelehealth

Culture & Values

Responsibilities

Own the strategy and execution of Meta: You’ll be responsible for driving efficient growth on Meta end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations

Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps

Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent

Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals

Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency

Qualification

Meta ads managementData analysisStrategic thinkingCollaborationCreativityDetail-orientedSelf-motivated

Required

Have 2-3 years of experience managing Meta ads

Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends

You approach problems with first-principles thinking and a sharp strategic lens

Are creative, with strong instincts for what does and doesn't work in paid ads

Are an exceptionally fast learner who ramps up quickly in unfamiliar domains

You're naturally curious and don't need much direction to get moving

Are a collaborative problem-solver who communicates clearly and works well across disciplines—including creative, technical, and analytical stakeholders

Are detail-oriented and methodical, whether it's structuring a test, reviewing data, or QAing a system

You sweat the small stuff because it matters

Are scrappy, action-oriented, and self-motivated

You're excited to get your hands dirty and solve problems at both the strategic and tactical levels

Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high

You must be legally authorized to work in the U.S. for this position