Feel Good Foods · 1 week ago
Senior Director of Brand Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$170K/yr - $200K/yr
8+ years expFeel Good Foods, Inc. is the leading gluten-free, natural, frozen appetizers and breakfast brand, offering a wide range of delicious, chef-inspired foods for everyone to enjoy. We are seeking a seasoned Senior Director of Brand Marketing to own how the brand presents itself to consumers, partners, and retailers, ensuring clarity and excellence across all initiatives. This role involves leading brand stewardship, driving high-impact initiatives, and partnering with agencies to elevate the brand's presence in the market.
Consumer GoodsFood and BeverageSnack Food
Hiring Manager
Max Sauberman
Responsibilities
Own brand stewardship and standards
Act as the internal owner of how Feel Good Foods shows up, serving as the brand gatekeeper for major initiatives, moments, and materials before they go live
Establish and uphold clear brand principles that guide decisions across teams and partners
Make confident tradeoffs when creative, commercial, or operational priorities collide
Pressure-test brand decisions with a clear point of view: •Does this feel earned, interesting, and true to who the brand wants to be?•
Elevate and unify the brand ecosystem
Lead the evolution of Feel Good Foods’ brand toolkit across consumer and commercial touchpoints, in close partnership with the Marketing Manager
Shape and upgrade key assets, including sell sheets, website flow, email design, trade show materials, influencer kits, point-of-sale assets, and broker and retailer-facing materials
Ensure all materials ladder up to a clear annual brand plan (that you’ll own) and reinforce positioning, priorities, and growth goals
Raise the bar on taste and storytelling so materials feel confident, modern, and culturally relevant rather than overly polished or corporate
Drive early alignment and decisive execution
Get involved upstream on high-visibility moments such as PR, partnerships, influencer activations, packaging refreshes, and one-off opportunities
Identify and address brand, reputational, or operational risks early, preventing late-stage surprises and rework
Drive fast alignment, document decisions, and ensure clarity on what is and isn’t being done
Spot opportunities for earned media, unexpected moments, and brand buzz while there is still time to act on them
Lead brand initiatives and agency partnerships
Own high-impact brand initiatives and moments that demand elevated polish, care, and cultural relevance
Partner with agencies and PR teams to translate strategy into strong execution without losing speed or taste
Act as the primary brand counterpart to external partners, providing clear briefs, guardrails, and timely decisions
Constantly ask and answer: •Would anyone talk about this? And if not, how do we make it better?•
Qualification
Required
A senior brand marketer (8-12+ years brand marketing experience) with strong taste, judgment, and a clear point of view
Comfortable making decisions and standing behind them
Able to balance creativity with commercial reality
Calm under pressure and skilled at navigating many stakeholders, internal and external
Experienced working with agencies, PR firms, and cross-functional teams
Proactive, organized, and highly responsive when moments matter
Excited by ownership, accountability, and raising the bar
Experience could come from brand, agency, media, or creator-adjacent backgrounds. What matters most is ideas, instincts, and driving ambition into results, not pedigree
Benefits
80% coverage for medical/dental / vision
Discretionary Time Off policy
Allowances for wellness and training & development
Keeping our office stocked with premium snacks
Company
Feel Good Foods
Feel Good Foods is an all-natural frozen food brand specializing in better-for-you versions of classic snacks and meal solutions.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$7.5MKey Investors
Uncommon Equity
2018-04-25Series B· $4.5M
2017-09-19Series A· $2M
2015-05-03Seed· $1M
Leadership Team
Vanessa Phillips
Co-Founder & CEO
Jesal Sheth
CFO
Recent News
Food Business News
2024-10-30
Company data provided by crunchbase