Roche · 1 week ago
Customer Marketing Manager, Organized Customer
South San Francisco
Full-time
Hybrid
Mid Level
$129K/yr - $239K/yr
4+ years expRoche is dedicated to improving the lives of patients and fostering healthier communities. They are seeking a Customer Marketing Manager to develop and execute customer engagement strategies, create compelling marketing content, and ensure effective promotional tactics across various channels.
BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine
Responsibilities
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Qualification
Required
Bachelor's degree
One year of marketing experience or an MBA
4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Preferred
Marketing experience in healthcare industry
Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Roche
Roche is a pharmaceutical and diagnostics company that offers medicines and diagnostic tests for various medical conditions and diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.79BKey Investors
SoftBankSCALE AINovartis
2021-08-04Post Ipo Equity· $5B
2020-12-07IPO
2020-05-06Post Ipo Equity· $0.5M
Leadership Team
Alan Hippe
Member of the Executive Board - Group CFO
Christine Bakan
Global Head and VP of Software and Bioinformatics, Next Generation Sequencing
Recent News
2026-01-22
2026-01-22
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