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Sinclair Community College · 15 hours ago

Digital Engagement Coordinator (Internal Only)

Dayton, OH

Full-time

Onsite

Mid Level

$58K/yr - $58K/yr

3+ years exp

Sinclair Community College is seeking a Digital Engagement Coordinator who will plan, execute, and evaluate social media and digital engagement strategies to support institutional priorities. The role involves managing the College’s social media presence, utilizing performance data to guide content decisions, and contributing to the broader digital strategy.

CommunitiesEducationLifestyle

Culture & Values

No H1B

Responsibilities

Develop, implement, and maintain Sinclair’s social media strategy, including platform selection, audience identification, benchmarking, messaging frameworks, and alignment with institutional priorities

Monitor trends, emerging platforms, and best practices; evaluate relevance to the college and recommend strategic adjustments as appropriate

Plan, create, edit, schedule, and publish content across institutional social media channels to engage target audiences and support enrollment, academic programs, and College initiatives

Monitor and moderate user-generated content in accordance with established policies and procedures

Oversee daily management of social media channels, ensuring timely and appropriate responses

Collaborate with academic and administrative departments to develop relevant, accurate, and timely content for social media use

Coordinate with Public Relations and other stakeholders on sensitive content, messaging, or situations requiring institutional review or official statements

Exercise judgment in identifying potential reputational risks and escalating issues as needed

Prepare and present regular performance reports (campaign-based, monthly and annual) aligned with strategic goals

Monitor and optimize paid social media campaigns to maximize reach, engagement, and return on investment

Maintain documentation, workflows, and standards related to social media operations

Qualification

Social media managementDigital marketingContent developmentSocial media analyticsPaid social media campaignsProfessional writingEditing skillsAudience engagementReputation managementCommunication skills

Required

Minimum of bachelor's degree in marketing, communications, digital media, or a related field required

Minimum of 3 years of professional experience in social media management, digital marketing, or a related field required

Demonstrated experience managing institutional or organizational social media channels required

Strong professional writing, editing, and communication skills across text, image, and video formats required

Working knowledge of major social media platforms (e.g., Facebook, X/Twitter, Instagram, LinkedIn, TikTok) and their use for different audiences and objectives required

Ability to monitor and respond to social media inquiries and engagement in a professional, brand-appropriate manner required

Ability to work evenings and weekends as required

Must be a current employee of Sinclair Community College