Jiffy.com · 1 week ago
Paid Social Strategist
United States
Full-time
Remote
Senior LevelJiffy.com is seeking a Senior Paid Social Strategist to own and scale their paid social program as a core driver of growth. This role involves building and executing high-impact paid social strategies to fuel revenue and expand brand awareness, while collaborating cross-functionally to shape how Jiffy reaches and serves its customers.
ApparelE-CommerceFashionPrinting
Responsibilities
Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms
Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation
Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies
Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed
Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth
Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS
Own reporting and KPI tracking, identifying trends and opportunities across channels
Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals
Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative
Communicate performance, insights, and next steps clearly and proactively to internal stakeholders
Qualification
Required
Experience in developing and executing full-funnel paid social campaigns
Expertise in audience segmentation, budgeting, testing frameworks, and scaling strategies
Ability to lead paid social creative strategy and contribute to the development of ads
Strong analytical skills to analyze performance using platform data and Excel
Experience in reporting and KPI tracking, identifying trends and opportunities
Ability to collaborate cross-functionally with various teams
Knowledge of platform changes, algorithm shifts, and creative trends
Company
Jiffy.com
Jiffy.com is the #1 US online reseller of blank imprintable clothing.
Founded in 2004
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase