Handoff · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$100K/yr - $120K/yr
3+ years expHandoff is an AI-driven company focused on transforming the construction industry. They are seeking a Lifecycle Marketing Manager to develop and manage email-led campaigns that drive growth, collaborating closely with sales and product teams to optimize performance and revenue.
Artificial Intelligence (AI)ConstructionGenerative AIHome RenovationPropTech
Responsibilities
Build and launch email and lifecycle campaigns that drive outbound demand, new trialers, activations, and expansion across short (7-days) sales cycles
Write compelling, conversion-optimized copy for emails, landing pages, and nurture flows
Execute fast-paced experiments across lifecycle stages—activation, conversion, retention—and optimize based on performance
Collaborate with GTM, product, and sales to align messaging, reporting, and audience targeting
Set up campaign infrastructure using tools like HubSpot and Instantly (or similar), ensuring seamless execution and clean handoffs
Analyze performance across open rates, click-throughs, conversions, and revenue impact—and share insights regularly
Maintain tight execution timelines in a startup-paced environment while delivering high-quality output
Qualification
Required
3–5 years of experience in lifecycle, demand generation, or email marketing—ideally in a fast-paced SMB SaaS or startup environment
Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar
Proven ability to build and run high-performing email programs that drive measurable pipeline and revenue
Strong copywriting skills—able to translate strategy into crisp, clear, and motivating messages
Highly organized executor who thrives on speed, ownership, and outcomes—not just activity
Familiar with basic landing page tools like Webflow, Unbounce, etc.; able to move quickly within them
Understand how short sales cycles work and how to tie marketing actions directly to revenue
Comfortable working cross-functionally in a fast-moving environment
Preferred
Experience working with SMB audiences or within the construction, skilled trades, or local services space
Benefits
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment
Team Offsites
Company
Handoff
Handoff AI provides contractors with instant construction estimates and automates business operations using AI. It is a sub-organization of 1build.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$5.8M2025-06-03Series Unknown· $5.8M
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