BM Digital · 2 months ago
Head of TikTok Shop
United States
Full-time
Remote
Lead/Staff, Director/Executive
$300K/yr - $300K/yr
5+ years expBM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. They are seeking a Head of TikTok Shop to build and lead their TikTok-focused social commerce division, responsible for strategy, creative direction, operational execution, and performance outcomes across all partner brands.
Social Media
Responsibilities
Lead the TikTok Shop department, owning creative direction, performance targets, and cross-brand strategy
Build and maintain a creative strategy playbook covering concept ideation, ad structure, testing frameworks, and iteration methodology
Work cross-functionally with Growth, Influencer, Media Buying, and Strategy teams to ensure alignment with CAC, ROAS, and revenue targets
Mentor and develop Creative Strategists, Content Creators, Editors, and supporting roles; establish standards, feedback systems, and accountability models
Architect the full TikTok Shop growth funnel, from creator outreach and content sourcing to ad repurposing, amplification, and optimization
Build scalable systems that convert organic creator videos into high-performing TikTok Shop ads
Partner with e-commerce brands to identify growth opportunities, product-specific angles, creator partnerships, and high-potential inventory
Lead a continuous cycle of ideation, testing, data analysis, and iteration to scale profitable campaigns and improve creative efficiency
Own revenue, ROAS targets, and the end-to-end performance of TikTok Shop initiatives
Use data, consumer insight, and creative intuition to develop storylines, hooks, and concepts that drive performance
Oversee scriptwriting, copywriting, storyboarding, and concept development across TikTok Shop, TikTok Ads, Meta, and UGC-focused campaigns
Translate insights from creative analytics tools (Atria, TikTok Ads Manager, Meta Ads Manager) into actionable hypotheses
Review post-production outputs for quality, pacing, messaging, and alignment with strategic goals
Ensure all creative assets support the narrative, positioning, and revenue objectives of each campaign
Track emerging trends in TikTok, social commerce, influencer marketing, content formats, and high-performing narratives
Conduct systematic consumer, product, and competitor research to inform creative direction
Synthesize performance data to guide iteration cycles, refine creative frameworks, and identify scalable opportunities
Use market intelligence to anticipate platform changes and proactively adjust strategy
Qualification
Required
5+ years in performance marketing, TikTok-first content, or social commerce leadership
Proven experience scaling TikTok Shop revenue or managing large-scale creator-driven campaigns
Deep understanding of TikTok culture, formats, trends, storytelling frameworks, and performance mechanics
Strong ability to lead creative teams and translate insights into high-performing content at scale
Fluency in data analysis and experimentation, with a track record of hitting strict CAC/ROAS targets
Ability to build systems, processes, and operational infrastructure for high-volume creative production
Excellent managerial, strategic, and cross-functional communication skills
Benefits
Performance bonuses
Equity
Company
BM Digital
BM Digital is a marketing agency that helps new and old businesses gain visibility, leads, and sales.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matas Jakutis
Co-founder & CEO
Kevin Fahey
Client Partner Manager
Company data provided by crunchbase