Excellus BCBS · 20 hours ago
Digital Content Developer
Utica, NY
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $96K/yr
2+ years expExcellus BCBS is dedicated to supporting health plans through digital initiatives. The Digital Content Developer is responsible for creating and managing digital user experiences, ensuring accuracy and relevance of content across corporate websites and applications.
Health CareHealth InsuranceNon Profit
Responsibilities
Acts as subject matter expert for the web content management and portal systems. Consults with the internal customers providing a best-in-class experience. Identifies instances when a fast track request is needed and assists with expedited process and escalation as required
Leads and manages the lifecycle management of corporate websites, including organizing and publishing of web content, documents, and media. Collaborates with internal stakeholders to deliver annual updates for Commercial Open Enrollment and Medicare Annual Enrollment Period, as well as other mandatory or compliance-based web updates
Works with Digital Content Manager to maintain sitemaps and content inventories for all corporate websites, including business owners and key audit dates/information
Works closely with business partners and customers to understand business requirements and fulfill service requests for all updates to web content
Writes training documentation and trains business customers on how to update websites using the web content management and intranet publishing systems
Performs quality assurance testing on all content changes to ensure they meet both requestor needs and experience guidelines
Optimizes or reformats documents, graphics, videos, and other multimedia content before publishing on websites
Implements best practice tagging solutions for Search Engine Optimization (SEO), Accessibility (WCAG/508) and Web Analytics
Works collaboratively with Front-End Developers to define standards for content creation and updates within themes, templates, and publishing workflows
Stays current with new technologies, capabilities, and trends in web content management to ensure industry best practices
Collaborates with others to create and maintain information architecture, sitemap, and directory structure documentation. Organizes information and functionality into written specifications that define end solutions
Defines standards and develops and customizes themes/templates for use in building user interfaces
Performs unit testing, peer design reviews and code reviews to ensure quality and consistency
Provides on-call support for urgent and important events outside of core business hours
Reviews analytic reports and makes recommendations for site improvements
Monitors ‘Best in Class’ and competitive web sites to benchmark improvement ideas, focusing on site usability, accessibility, and functionality
Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs
Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures
Regular and reliable attendance is expected and required
Performs other functions as assigned by management
Participates in intake process and helps to prioritize requests
Interacts regularly with business partners at Director/VP level, presenting recommendations and statuses
Leads periodic reviews of websites to ensure pages and content are functioning properly; works with Digital Content Manager to update inventory and site map based on reviews
Instrumental in advancing the lifecycle management process of the websites
Creates documentation to educate users/stakeholders and external constituents
Ability to represent the company in external constituent and internal stakeholder forums internal
Acts as team lead for Digital Content Developers, ensuring work is appropriately resourced
Leads intake process for content requests by creating a prioritization process that can be applied to all content requests
Collaborates closely with Digital Content Manager on ensuring standards and processes for digital inventory and audit are applied throughout team and organization
Coordinates with Front-End Developer Team Lead on bandwidth/availability of the Front-End team to support content requests; makes resource recommendations where appropriate
Act as team content management system expert and provide education and training to Digital Content Development team
Collaborates with the UX Design team and reviews designs prior to stakeholder presentations to ensure they work within our current templates
Qualification
Required
Two (2) years of web/digital content management, user interface development or related experience required. A combination of education and experience will be considered
Demonstrated experience with HTML, CSS and Javascript
Working knowledge of web content management systems (IBM WebSphere Portal, LifeRay, Drupal, etc), web development editors (Sublime Text, WebStorm, etc), graphic editing programs (Adobe Photoshop, Illustrator, etc), XML, eForms, FTP, source code control systems, HTTP/S protocols, and web development debugging tools
Ability to write clear, concise code according to industry standards, supporting cross-browser/cross-platform compatibility
Strong understanding of web design best practices, user centered design methods, web accessibility, browser compatibility, and usability standards for various audiences and industries
Strong understanding of web performance, web analytics, Search Engine Optimization (SEO) techniques
Minimum of four (4) years of experience in web/digital content management or user interface development or related experience
Expert understanding of web design best practices, user centered design methods, web accessibility, browser compatibility, and usability standards for various audiences and industries, as well as web performance, web analytics, Search Engine Optimization (SEO) techniques
Minimum of five (5) years of experience in web/digital content management or user interface development or related experience
Minimum of two (2) years of healthcare industry experience
Preferred
Bachelor's degree in Interactive Design, New Media, Digital Marketing, Information Systems, Computer Science, Business, or related field preferred
Experience with Liferay DXP strongly preferred
Experience leading or managing teams preferred
Benefits
Participation in group health and/or dental insurance
Retirement plan
Wellness program
Paid time away from work
Paid holidays
Company
Excellus BCBS
Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield Association, is part of a family of companies that finances and delivers vital health care services to about 1.5 million people across upstate New York.
5001-10000 employees
H1B Sponsorship
Excellus BCBS has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (18)
2023 (12)
2022 (15)
2021 (17)
2020 (20)
Funding
Current Stage
Late StageLeadership Team
Jeremy Donath
Director, Provider Reimbursement Analytics & Operations
Recent News
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