BRP · 2 days ago
District Sales Manager, Off-Road (MINNEAPOLIS & NORTHERN MINNESOTA)
BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on various terrains. The District Sales Manager will manage a group of dealers to drive growth for the Can-Am Off-road product line through effective wholesale and retail strategies.
AutomotiveElectric VehicleManufacturing
Responsibilities
Cultivate dealer partnerships by serving as a business partner to support dealers’ long-term success
Maintain regular dealership visits and function as their primary liaison for wholesale orders
Research and analyze dealer performance and market potential by utilizing available reporting and tools
Develop strategic sales plans to deliver district retail and market share targets
Deliver retail and wholesale objectives: mobilize dealers to engage in programs while providing go-to-market updates and market insights
Influence dealers to adopt BRP best practices around inventory management, sales process, retail environment, merchandising and product training
Empower, develop and inspire dealership teams to drive retail results by delivering an elevated retail customer experience
Actively participate in dealer marketing and collaborate with dealers on retail activation initiatives to optimize retail opportunities
Support dealers with product trainings and regularly attend demo events, open houses, trade shows and community initiatives
Track and document dealer contact activity in SalesForce
Deliver district operational excellence while adhering to budgets and effective time management
Complete expense reports, maintain mileage reporting and ensure compliance with BRP’s policies
Qualification
Required
5 plus years of relevant sales experience
Excellent verbal and written communication skills including the ability to have difficult business conversations
Strong interpersonal and relationship-building skills with the ability to work with a variety of individuals and departments
Initiative and drive: demonstrated track record of initiating and successfully implementing projects or ideas
Passion and enthusiasm for the powersports industry and outdoor recreational products
Business acumen: analytical skills, understanding of profit centers and the ability to recognize improvement opportunities
Residence within the assigned district is an essential condition of employment for this role
Travel required is 80%
Preferred
Bachelor's degree or MBA in a relevant field (marketing, business administration, sales, finance)
Powersports, marine or automotive industry experience
Dealership sales experience
Strong organizational skills with the ability to prioritize and problem-solve
Benefits
Annual bonus based on the company’s financial results
Generous paid time off
401k offering with a dollar-for-dollar match
Flexible work schedule for eligible positions
Holiday shutdown between Christmas and New Years
Educational resources and growth opportunities
Discount on BRP products
Company
BRP
Our distinctive brands are icons in their industry: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am vehicles and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.
Funding
Current Stage
Public CompanyTotal Funding
$2.46BKey Investors
RBC Capital MarketsBMO Capital Markets
2025-12-17Post Ipo Secondary· $134.37M
2025-09-08Post Ipo Secondary· $98.5M
2024-01-22Post Ipo Secondary· $135.03M
Recent News
2025-12-04
2025-12-04
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