Red Cedar Marketing · 12 hours ago
Podcast Growth Associate
Red Cedar Marketing is a boutique podcast growth and marketing agency that helps experts and professional services firms grow through podcast-led marketing strategies. They are hiring a Podcast Growth Associate to support client work by executing marketing tasks, managing content workflows, and scaling operations and client results.
Marketing Services
Responsibilities
Manage content scheduling for client podcast video snippets across platforms (e.g., LinkedIn, Instagram, YouTube Shorts, TikTok)
Ensure posts align with each podcast’s brand voice, tone, and audience
Use templates and SOPs to publish consistently and accurately
Coordinate post copy, hashtags, thumbnails, and publishing details
Build and send weekly client newsletters promoting new episodes and content
Draft and format email copy aligned with each client’s tone and audience
Use AI tools (e.g., ChatGPT) to generate hooks, subject lines, intros, and calls-to-action while maintaining brand integrity
Ensure proper links, formatting, and deliverability best practices
Use AI tools and other platforms to improve efficiency and content quality
Generate text, headlines, captions, and marketing angles for podcast clips and newsletters
Support media asset creation (images, text overlays, basic visuals) as needed
Follow internal workflows and update processes when improvements are discovered
Track and report on performance metrics, including:
Monthly video views by channel (primary KPI)
Engagement metrics (likes, comments, click-throughs)
Create clean monthly analytics updates for clients (template-based)
Identify simple trends and observations that inform future content direction
Research relevant podcasts where clients may be good guest fits
Identify shows aligned with client audience and positioning
Maintain a research tracker with notes, links, and key details
Qualification
Required
Strong attention to detail (you spot mistakes before they go live)
Clear written communication and comfort writing in multiple brand voices
Ability to work independently and manage tasks without constant oversight
Comfort receiving feedback and improving quickly
Familiarity with social media posting norms and content formats
Basic comfort with technology and learning software tools
Preferred
Experience managing a brand account on social media (side hustle, passion project)
Familiarity with newsletter formatting and content writing
Interest in podcasting, content strategy, or marketing performance