SAP · 16 hours ago
Personalized Marketing Technologist
New York, NY
Full-time
Onsite
Mid, Senior Level
$122K/yr - $256K/yr
7+ years expSAP is a global leader in business application software and related services. They are seeking a Personalized Marketing Technologist to enhance marketing teams' ability to deliver effective omnichannel customer experiences through personalization strategies and frameworks.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Partner with teams to shape how personalization is used to achieve marketing objectives
Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal
Help teams decide when personalization adds value and when simpler approaches are more effective
Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels
Define practical approaches to testing and learning that allow teams to improve performance over time
Ensure personalization approaches are measurable and aligned to agreed business outcomes
Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases
Partner with data and operations teams to ensure key signals are available, understood, and used consistently
Surface gaps or limitations in data that block effective personalization and help prioritize improvements
Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust
Promote reuse of proven personalization patterns rather than one off tactics
Help reduce over messaging and conflicting experiences across channels
Qualification
Required
Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles
Strong understanding of campaign strategy, segmentation, messaging, and customer journeys
Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms
Ability to connect customer and business needs to data and decisioning requirements
Experience defining standards, frameworks, or best practices used by multiple marketing teams
Strong communication and stakeholder influence skills
Benefits
Constant learning
Skill growth
Great benefits
Flexible working models
Accessibility accommodations
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
Sandi de Souza
Chief Financial Officer
Recent News
2026-01-11
Company data provided by crunchbase