Apply on Employer Site

Mattel, Inc. · 2 days ago

Sr Social Media Associate

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

$89K/yr - $111K/yr

3+ years exp

Mattel, Inc. is a leading global toy and family entertainment company. They are seeking a Sr Social Media Associate to support the planning, development, and execution of social media activities for the Hot Wheels brand, focusing on engagement and conversion to meet business objectives.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

In partnership with the Senior Manager, support execution of established social strategies, performance analysis, and key learnings shared with leadership and stakeholders

Co-Develop the social media strategy, social media campaigns and tactical plans from beginning to implementation to support Mattel brands’ marketing efforts on social channels, creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs

Collaborate with, build relationships with and serve as primary contact for various stakeholders while building relationships internally, both locally and internationally (i.e., marketing, marcom, creative, digital, PR, legal, etc.) and externally (i.e., agencies) as it relates to Mattel brands

Innovate, oversee, and manage content creation, including creating detailed shot lists and briefs for creative teams

Read, write and edit copy, reviewing and routing written and visual assets for approval to internal stakeholders, and ensuring that all content is aligned with the social and marketing voice

Build and maintain content calendars, support daily publishing, assist with community engagement, and manage asset organization

Support budget tracking and allocation under the guidance of leadership, ensuring resources are used efficiently

Partner with paid media team to define and develop calculated recommendations for supporting digital content to yield profitable results

Monitor performance against defined KPIs, reporting results to inform ongoing optimization

Actively monitor social media channels, determining when and how to engage and escalate accordingly

Identify trends, relevant news, influencers, and other opportunities in the social media space, helping to increase Mattel brands’ share of voice and sustain brand affinity and loyalty

Maintain awareness and understanding of emerging social media platforms and best-in-class tactics being used by others, as well as look for opportunities to innovate and develop existing communities

Seek out top influencers for content and work collaboratively across all teams to cultivate relationships with those influencers - both digitally and in-person

Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our social media strategies

Track and report performance of social media marketing programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks

Stay abreast of industry trends and digital advancements, specifically in the Kid & Family, Entertainment, car culture, motorsport and eCommerce spaces, while providing recommendations for Mattel's digital strategy

Represent Mattel and the social media team at industry conferences and live events

Qualification

Social media strategyContent creationProject managementCopywritingAnalytical skillsMicrosoft OfficeCollaborationCreativityAdaptabilityCommunication skills

Required

3+ years' combined communication, social media and community management experience

A Strong understanding of social media landscape including TikTok, Facebook, Instagram, YouTube, Pinterest, Snapchat, etc / emerging platforms is a must

Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment

Highly organized, self-starter with excellent copywriting and verbal communication skills

Collaborative, creative and adaptive work style

Strong project management and presentation skills

Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail

Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content

Must be skilled in Microsoft Office (Word, Excel, PowerPoint)