Xnurta · 5 days ago
Marketing Team Lead, Product Marketing
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yr
3+ years expXnurta is an AI-powered ad management platform for brands, sellers and agencies advertising on Amazon and beyond. As Marketing Team Lead, Product Marketing, you will shape how the market understands Xnurta’s capabilities and lead a team responsible for product storytelling and driving adoption across the customer lifecycle.
Advertising PlatformsArtificial Intelligence (AI)RetailRetail Technology
Responsibilities
Define and refine Xnurta’s platform and product value propositions to differentiate in a crowded Adtech and Retail Media landscape
Build compelling messaging frameworks tailored to key personas, from performance marketers to ecommerce leaders and agency strategists
Own GTM strategy for product releases and enhancements, ensuring alignment across Product, Sales, Customer Success, and Marketing
Translate technical capabilities into customer-ready benefits that drive engagement, adoption, and revenue
Lead sophisticated account-based marketing (ABM) strategies in partnership with Sales and CS
Collaborate on PLG initiatives including onboarding flows, in-app messaging, and feature education
Identify emerging retail media and Adtech trends; synthesize insights to influence positioning, roadmap, and content strategy
Maintain a deep understanding of the competitive landscape and translate it into actionable guidance for internal teams
Create high-impact assets including pitch decks, one-pagers, case studies, persona briefs, playbooks, and product guides
Represent Xnurta as a thought leader through blog posts, social media, webinars, and conference participation
Manage and mentor a small Product Marketing team to expand output and expertise
Build scalable processes for launch readiness, sales enablement, and cross-functional communication
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
3-5 years of experience in SaaS B2B product marketing, ideally within Adtech, martech, ecommerce tech, or related sectors
3-5 years of experience in the retail media, ecommerce, or digital media industry
Experience supporting PLG and SLG motions and managing product lifecycle go-to-market strategies
Strong skills in messaging, storytelling, and simplifying complex concepts into compelling narratives
Proven success in developing GTM plans, competitive analysis, and persona insights
Creative thinker with exceptional written and verbal communication abilities
Highly organized with the ability to manage multiple priorities and cross-functional stakeholders
Comfortable in a fast-paced, iterative, high-growth environment
Benefits
Unlimited PTO
A supportive and inclusive culture.
Direct influence on product direction, brand positioning, and market leadership.
Company
Xnurta
Xnurta is an AI-powered platform that helps sellers, brands, and agencies in maximizing return on ad spend.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jenny Silva
Business Partnerships Manager
Preston Keaton
Sr. Director of Partnerships & Client Success
Recent News
2025-11-12
2025-11-03
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