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Complex NTWRK · 2 days ago

Social Media Marketing Manager, Complex Shop

Los Angeles, CA

Full-time

Onsite

Mid Level

$80K/yr - $85K/yr

Complex NTWRK is a leading platform for global youth culture and music lifestyle, known for its innovative content and commerce. They are seeking a Social Media Marketing Manager to develop and execute social commerce strategies, create engaging content, and optimize performance across social channels to drive brand awareness and sales.

Media and EntertainmentMusicPrintingPublishing

No H1B

Responsibilities

Social Strategy: Work with the Director of Marketing to develop and execute social commerce and retail initiatives across the key @ComplexShop social platforms (e.g., Instagram, TikTok, and emerging channels), ensuring seamless alignment with editorial, social media, and e-commerce objectives. Drive innovation in social commerce trends and emerging platforms

Content Creation: Collaborate closely with the creative team to create compelling, shoppable content (e.g., vertical video, brand campaigns, product and lifestyle content, retail and event coverage, influencers) that adheres to brand guidelines and is optimized for each Complex Shop social platform. Ensure seamless, authentic product integration into daily content to drive both engagement and conversions

Platform Optimization: Oversee and optimize the use of social commerce tools such as Instagram Shopping, TikTok Shop, and other emerging platforms. Identify and capitalize on new opportunities for engagement, sales, and audience growth within the social commerce ecosystem including community management in direct messages

Cross-Functional Collaboration: Work closely with editorial, e-commerce, and marketing teams to align product rollouts with editorial and social content strategies and broader business objectives. Ensure a cohesive and consistent approach that maximizes impact across all channels

Data-Driven Insights & Performance Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, impressions, engagement rates, and views) to assess the effectiveness of social commerce strategies. Use data and insights to continuously refine content, optimize strategies, and maximize both engagement and sales

Qualification

Social Commerce ExperienceRetail & E-commerce KnowledgeContent Creation ExpertiseData-Driven MindsetCreative & Strategic ThinkingTrend AwarenessCross-Functional Collaboration

Required

Proven experience in managing and executing social commerce and retail strategies across all social platforms for a large retail brand or media company

Strong background in retail and e-commerce, with an understanding of how social media integrates with sales funnels, product launches, and editorial content and video

Experience collaborating with editorial, creative, video, and marketing teams to produce compelling shoppable content and storytelling assets

Strong analytical skills with the ability to track, analyze, and report on key performance metrics and how it ties back to conversion of the shoppable site

Demonstrated ability to collaborate with diverse teams (editorial, marketing, e-commerce, influencers) to ensure cohesive strategies that align with broader business goals

Ability to think strategically about content and campaigns, while also being creative in product integrations and storytelling that resonates with target audiences

Up-to-date knowledge of the latest trends in social media, e-commerce, and retail, with the ability to adapt quickly to new tools, technologies, and platform features

Benefits

Best in class health, dental, and vision insurance

Healthcare FSA

Dependent Care FSA

Commuter Benefits FSA

Short-term/long-term disability and life insurance

Paid Parental leave

401k with 4% match

Pet Insurance

Legal and Identity Theft Plans

Vacation time and sick days

Company

Complex NTWRK

Glassdoor3.6

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale.

Founded in 2002