JuneShine Brands · 14 hours ago
Director of Government Affairs and Regulation
United States
Full-time
Remote
Lead/Staff, Director/Executive
$150K/yr - $160K/yr
5+ years expJuneShine Brands is building an innovative social tonic platform, with Willie’s Remedy+ leading the next wave of THC beverages. As the Director of Government Affairs and Regulation, you'll lead efforts to shape the hemp beverage regulatory landscape, building relationships with policymakers and advancing industry positions.
Food and Beverage
No H1B
Responsibilities
Shape policy outcomes: Proactively influence state and federal hemp beverage regulations before they're finalized - focusing on packaging standards, DTC frameworks, and market access
Drive advocacy campaigns: Represent Willie's in state-level advocacy, industry coalitions, trade associations, and regulatory working groups
Build strategic relationships: Cultivate relationships with state regulators, policymakers, legislative staff, and key stakeholders
Develop policy positions: Create regulatory comments, white papers, testimony, and advocacy materials that influence outcomes in priority markets
Monitor and analyze: Track legislative and regulatory developments across priority states and advice leadership on strategic response - anticipating shifts, not just reporting them
Maintain industry presence: actively participate in trade associations, industry events, and coalitions to stay ahead of political and commercial trends
Serve as internal expert on state hemp beverage frameworks across active and expansion markets
Guide market prioritization and entry strategies based on regulatory feasibility and advocacy opportunities
Partner with product, marketing, legal, and sales teams to integrate regulatory insight into GTM strategy and commercial decisions
Provide strategic direction to the compliance function to ensure execution aligns with markets you're opening
Qualification
Required
21 years of age or older at the time of application
5-8 years of government affairs or regulatory advocacy experience in hemp, cannabis, alcohol or highly regulated CPG
Strong understanding of state hemp beverage policy landscape and emerging regulatory trends, including market access and packaging considerations
Proven track record of influencing state-level regulations or legislation across multiple states
Experience advising executive leadership and integrating regulatory insight into business strategy
Experience partnering with executive leadership to inform strategic and commercial decisions
Comfortable making strategic recommendations and pushing back with hard truths when needed
Ability to support key markets (preference for CA, TX, or DC) and travel as needed
Preferred
Existing relationships with state regulators, legislators, or industry advocacy organizations (NCIA, HIA, NBWA, WSWA, DISCUS, Beer Institute)
Experience working at or with alcohol or hemp trade associations
Experience with industry coalitions on multi-state policy campaigns
JD or formal legal/policy training
Familiarity with FDA, TTB, USDA, or state beverage control agencies
Background building government affairs functions in high-growth companies
Benefits
Unlimited Paid Time Off
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans
401(k) with up to 4% company match
12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Booch, spirit, beer, and soft good perks
And more!
Company
JuneShine Brands
Welcome to JuneShine Brands. the official home of better-for-you beverages: JUNESHINE, WILLIE'S REMEDY+, and FLYING EMBERS.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$24M2024-01-31Private Equity
2021-11-15Series B· $24M
2021-06-08Series A
Leadership Team
Greg Serrao
Co-founder, CEO
Recent News
2025-07-17
2024-04-10
Company data provided by crunchbase