TicketNetwork · 1 week ago
Email Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expTicketNetwork is a prominent platform in the ticketing and event industry, and they are seeking a results-driven Email Marketing Manager to lead their email marketing strategy. The role involves creating and optimizing email campaigns to engage audiences and drive conversions while ensuring compliance with best practices and legal regulations.
ConcertsE-CommerceSportsTheatre
Responsibilities
Develop, execute and optimize email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns
Segment and personalize email lists to optimize engagement and conversion rates
Manage email automation workflows, ensuring timely and relevant communication
Analyze email campaign performance using key metrics (open rates, click-through rates, conversion rates, etc.) and implement data-driven improvements
A/B test subject lines, content, and send times to maximize effectiveness
Ensure all email communications comply with best practices, legal regulations (CAN-SPAM, GDPR), and brand guidelines
Collaborate with the design team to create visually appealing and engaging email templates
Work with CRM and marketing automation platforms (e.g., Responsys), to execute campaigns efficiently
Represent the email marketing team in meetings, providing campaign updates and strategic recommendations
Ensure data accuracy, segmentation, and list integrity, including timely scrubs of opt-outs and dynamic content targeting
Collaborate with cross-functional teams (marketing, analytics, IT, etc.)
Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, etc.)
Basic HTML and SQL experience preferred
Stay up to date with industry trends, emerging technologies, and best practices in email marketing
Qualification
Required
5+ years of experience in email marketing or a related digital marketing role. Including 2 years of personnel management
Proficiency with email marketing platforms and automation tools. Preferably Responsys experience
Strong analytical skills and experience with email performance metrics and reporting
Excellent copywriting and editing skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Minimum of a Bachelor's degree in Marketing, Communications, Business or a related field
Must be able to develop and maintain a deep understanding of the Responsys platform to plan, launch and refine email campaigns
Must be able to develop and execute an A/B testing road map with the goal of improving email performance and driving more revenue
Must be able to analyze email KPIs daily/weekly to optimize overall database health for better inbox delivery
Knowledge of HTML/CSS for email design
Preferred
Basic HTML and SQL experience preferred
Company
TicketNetwork
TicketNetwork is a provider of ticketing services for sports, concerts, theater etc.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Don Vaccaro
CEO
J
John Scotto
CFO
Recent News
2025-10-20
2025-09-26
Company data provided by crunchbase