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Anvilogic · 10 hours ago

Marketing Manager, Demand & Field Programs

United States

Full-time

Remote

Mid Level

$100K/yr - $130K/yr

3+ years exp

Anvilogic is a Palo Alto-based AI cybersecurity startup founded in 2019. They are seeking a hands-on Marketing Manager to help execute and scale their demand generation engine across various marketing initiatives. The role involves managing campaigns, webinars, and partner programs while collaborating closely with sales and operations teams.

Artificial Intelligence (AI)Cyber SecurityInformation TechnologyNetwork Security

Responsibilities

Support the execution of integrated demand generation campaigns across digital, events, and partners

Manage timelines, assets, and promotion plans for multi-channel campaigns

Coordinate with the small, but mighty marketing team to ensure campaigns launch on time and on brand

Build a webinar program from the ground up: third-party, "homegrown", partner, sales-executed (ABM)

Own webinar logistics end-to-end (planning, setup, promotion, execution, follow-up)

Manage webinar tools and integrations with HubSpot

Coordinate speakers (internal, customers, partners)

Build post-webinar nurture and follow-up flows with demand gen and sales

Support field marketing programs including regional events, executive dinners, and roadshows

Manage tradeshow execution: booth logistics, shipping, swag, staffing schedules, lead capture, and post-event nurture and follow-up flows with demand gen and sales

Partner with sales on event planning, invitations, and follow-up strategy

Track event performance and pipeline influence

Support partner marketing manager with co-marketing initiatives with technology and channel partners

Coordinate joint webinars, events, and campaigns

Manage timelines, approvals, and execution across internal and partner teams

Oversee database growth and health

Build and manage campaigns, lists, forms, workflows, and emails in HubSpot

Ensure accurate lead routing, lifecycle stages, and campaign attribution

Support reporting on campaign performance, ROI, and pipeline impact

Maintain clean data and documentation for repeatable execution

Qualification

HubSpotB2B marketingProject managementWebinarsField marketingCampaign executionMultiple program managementCross-functional collaborationAttention to detail