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Xnurta · 5 days ago

Senior Product Manager

Bellevue, WA

Full-time

Onsite

Senior Level, Lead/Staff

$150K/yr - $200K/yr

8+ years exp

Xnurta is an AI-native retail media and advertising optimization platform built for brands, sellers, and agencies on Amazon and beyond. The Senior Product Manager will define and drive Xnurta’s AI strategy, lead a team of AI product managers, and shape the core intelligence layer that powers the platform for thousands of advertisers.

Advertising PlatformsArtificial Intelligence (AI)RetailRetail Technology

Responsibilities

Define and own Xnurta’s multi-year AI strategy, spanning optimization engines, agent frameworks, predictive models, attribution systems, and generative AI experiences

Establish the vision and roadmap for AI-driven automation, intelligence, and decision-making across all product surfaces

Identify emergent AI opportunities (LLMs, agents, reinforcement learning, causal inference, MMM/MTA, etc.) and convert them into high-leverage product initiatives

Lead, mentor, and scale a team of AI product managers, fostering a culture of excellence, critical thinking, and rapid iteration

Build strong partnerships with Data Science, Machine Learning Engineering, Platform Engineering, GTM, and Customer Success teams

Align executive stakeholders around strategy, roadmaps, and critical prioritization decisions

Partner with AI/ML leaders to define:

Training data requirements

Evaluation metrics

Offline vs. online testing strategies

Model deployment & monitoring standards

Model governance, explainability, and safe use

Lead large-scale experimentation frameworks (A/B tests, simulation, offline replay, etc.)

Ensure continuous improvement of models through robust feedback loops

Design and drive the architecture of AI-driven components such as:

Bidding & budget optimization models

Generative creative intelligence

Multi-agent orchestration frameworks

Spend forecasting & pacing engines

Advertiser guidance and insight-generation systems

Work with ML engineers and architects to ensure AI components are scalable, reliable, and explainable

Communicate AI strategy, tradeoffs, and impact clearly to executive leaders, technical teams, and customer-facing teams

Serve as the executive-level voice of AI product across the organization

Translate complex AI concepts into business and customer value narratives that guide GTM and operational decisions

Ensure that AI features are intuitive, trustworthy, configurable, and aligned with advertiser needs

Guide UX/design on interfaces that express AI decisions transparently and empower users with control

Drive adoption and measurable business outcomes across customer segments

Qualification

AI/ML product managementML fundamentalsCross-functional leadershipData tools proficiencyExperience in ad techAnalytical mindsetMandarin proficiencyExceptional communication

Required

8–12+ years of product management experience, with significant experience in AI/ML-driven products, ad tech, or large-scale optimization platforms

Demonstrated success shipping and scaling ML-based systems across high-volume use cases

Strong technical understanding of ML fundamentals (training pipelines, model evaluation, offline/online experimentation, feature engineering, RL, LLM workflows, etc.)

Proven leadership experience managing PM teams and influencing cross-functional executives

Exceptional communication and product storytelling skills—able to simplify complexity and inspire alignment

Deep analytical mindset with fluency in data tools, metrics design, and scientific thinking

Experience working in fast-paced SaaS, retail media, or advertising technology environments