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Harvest Group · 1 day ago

Programmatic Advertising Manager

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at major retailers. The Programmatic Advertising Manager will support campaign execution within the Retail Media practice, focusing on programmatic advertising and optimizing strategies that connect digital advertising to retail performance.

Consumer GoodsRetail

Growth Opportunities

Responsibilities

Execute and optimize programmatic advertising campaigns on retail media platforms, including Amazon DSP and The Trade Desk

Support full-funnel retail strategies that align with sales goals across awareness, consideration, and conversion stages

Collaborate with cross-functional teams (e.g., search, shopper marketing, sales) to ensure campaign integration within retail ecosystems

Champion the Harvest Group values in delivering excellence to the brands we partner with across the business

Monitor campaign performance and leverage advanced retailer analytics tools like Amazon Marketing Cloud (AMC) to synthesize insights and recommendations

Activate custom audiences and refine audience strategies using first-party and clean room data

Contribute to media plan development, pacing, and in-flight adjustments with a commerce-first mindset

Assist in maintaining strong relationships with retail platforms and vendor partners

Stay current on retail media trends, retailer-specific advertising opportunities, and evolving platform capabilities

Qualification

Programmatic advertisingAmazon DSPCampaign executionRetail media networksAudience targetingExcelPassion for retail mediaCommunicationCollaboration

Required

2-4 years' experience in retail media, with a minimum of 2 years of experience in programmatic advertising as part of such, with a focus on commerce-driven strategies and measurable business outcomes

Hands-on experience with Amazon DSP or similar retail-focused DSPs (e.g., Walmart DSP, The Trade Desk, Criteo Commerce Max)

Proven ability to manage end-to-end campaign execution, including setup, audience targeting, optimizations, and reporting within a retail media context

Working knowledge of how digital media directly impacts retailer-specific KPIs such as ROAS, TACoS, and new-to-brand metrics

Skilled in Excel and reporting platforms like Looker Studio; comfortable synthesizing performance data into client-ready insights

Strong communication skills with the ability to collaborate across cross-functional teams and present recommendations with clarity

A passion for retail media, shopper insights, and staying on top of platform innovations and commerce trends

Preferred

Exposure to advanced measurement tools or clean rooms (e.g., Amazon Marketing Cloud, TTD REDs) preferred

Familiarity with multiple retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel, Kroger Precision Marketing) is a strong plus

Benefits

Medical

Dental

Vision

401K

PTO

Charitable Gift Matching Program

Volunteer Hours

And more!

Company

Harvest Group

Harvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, Harris Teeter, and Albertsons.

Founded in 2006

Rogers, Arkansas, USA

201-500 employees