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Lifeforce · 1 day ago

Director of Growth Marketing (Remote)

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Lifeforce is the world's largest longevity medicine program, dedicated to transforming healthcare through personalized and effective solutions. The Director of Growth Marketing will lead the full-funnel acquisition strategy, focusing on performance marketing and creative operations to drive qualified leads and enhance conversion efficiency.

FitnessHealth CareWellness

Responsibilities

Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members

Responsible for aligning creative, landing pages, and offering strategy to drive conversion efficiency

Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring

Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization

Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member

Build and execute structured experimentation frameworks

Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration

Ability to concept, edit, or directly produce performance creative (especially short-form video) is a strong plus

Partner with design and external creators to continuously test hooks, offers, and formats at scale

Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency

Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiencesManage forecasting and scenario planning to guide budget and channel allocation

Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys

Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context

Lead relationships with external agencies and vendors, holding them accountable to performance targets

Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required

Qualification

Growth marketingCRO initiativesMeta ads expertiseDigital health experienceCreative operationsGrowth analyticsPerformance creative developmentStartup experience